Secure your place at the Digiday Publishing Summit in Vail, March 23-25
QR codes have it tough. There’s a whole bunch of talk about whether consumers are willing to interact with the technology, and the fact that a lot of marketers are still slapping QR in the most random places isn’t helping either.
Here’s one we took a shot of. It’s on the back of a New York City bus. It’s so small, you can’t even see it and there isn’t a call to action asking people to scan it. It’s a real fail. Visit Digiday’s WTF Digital Marketing Tumblr for more examples of bad QR codes.
More in Marketing
WTF is Meta’s Manus tool?
Meta added a new agentic AI tool to its Ads Manager in February. Buyers have been cautiously probing its potential use cases.
Agencies grapple with economics of a new marketing currency: the AI token
Token costs pose questions for under-pressure agency pricing models. Are they a line item, a cost center — or an opportunity?
From Boll & Branch to Bogg, brands battle a surge of AI-driven return fraud
Retailers say fraudsters are increasingly using AI tools to generate fake damage photos, receipts and documentation to claim refunds.