Last chance to save on Digiday Publishing Summit passes is February 9
QR codes have it tough. There’s a whole bunch of talk about whether consumers are willing to interact with the technology, and the fact that a lot of marketers are still slapping QR in the most random places isn’t helping either.
Here’s one we took a shot of. It’s on the back of a New York City bus. It’s so small, you can’t even see it and there isn’t a call to action asking people to scan it. It’s a real fail. Visit Digiday’s WTF Digital Marketing Tumblr for more examples of bad QR codes.
More in Marketing
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.
Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest
Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.
Digiday staffers tackle the creator vs. influencer divide
Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.