QR codes have it tough. There’s a whole bunch of talk about whether consumers are willing to interact with the technology, and the fact that a lot of marketers are still slapping QR in the most random places isn’t helping either.
Here’s one we took a shot of. It’s on the back of a New York City bus. It’s so small, you can’t even see it and there isn’t a call to action asking people to scan it. It’s a real fail. Visit Digiday’s WTF Digital Marketing Tumblr for more examples of bad QR codes.
More in Marketing
CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.
Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying
Execs are already using AI agents to buy ads. At DPMS, they shared what’s worked (and what hasn’t) and the guardrails that the industry needs to put in place to future proof.
Future of Marketing Briefing: The brands winning at AI started with process not tech
The AI agent conversation is a distraction. Here’s what matters more.