Connect with execs from Axios, The New York Times, Paramount and more.
QR codes have it tough. There’s a whole bunch of talk about whether consumers are willing to interact with the technology, and the fact that a lot of marketers are still slapping QR in the most random places isn’t helping either.
Here’s one we took a shot of. It’s on the back of a New York City bus. It’s so small, you can’t even see it and there isn’t a call to action asking people to scan it. It’s a real fail. Visit Digiday’s WTF Digital Marketing Tumblr for more examples of bad QR codes.
More in Marketing
SharkNinja’s new growth strategy runs through comedy creators
Why SharkNinja is chasing new buyers with comedy instead of a celebrity pitch.
What Ally Bank learned from building a sports marketing strategy before the market caught up
Ally CMO Andrea Brimmer reveals what she’d change about the bank’s sports marketing strategy,and where sponsorships are headed.
NASCAR rebuilds its commercial engine to tempt back motorsports fans
Behind the scenes, the motorsport and racetrack business hopes a commercial refit and consumer-facing hero campaign can help it hold the line amid F1’s growing U.S. popularity.