The fate of its proposed merger with Omnicom is yet to be decided, but Publicis Groupe is still buying up agencies in the meantime. The holding company today announced it has acquired Ohio-based digital shop Engauge Marketing and will add it to its ZenithOptimedia Group.
Engauge’s four offices and 300 staffers service clients like Nationwide Insurance, Cisco Systems and Coca-Cola. Publicis said it bought the shop largely for its social media capabilities, but it also offers media, creative and production services, too.
The plan is to “align” Enguage with Moxie, the Atlanta-based digital agency Publicis already owns, but not to merge the two. The holding company says it wants to explore opportunities for “synergies” between the companies but to retain their independent brands.
If regulators were looking for any more evidence a Publicis, Omnicom merger could dominate the agency ecosystem, they can add the Engauge buy to the list. It was previously operated as an independent entity, owned largely by private equity firm Halyard Capital.
Elsewhere, Publicis is still figuring out exactly how to merge, brand and position its relatively recent acquisitions of LBi and MRY. Some of the assets from those acquisitions have been merged into its Digitas unit, but the relationship among the three brands remains unclear to some.
-
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.
-
Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challenges
During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.
-
Inside NHL’s content strategy ahead of the Stanley Cup Finals
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
-
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
-
‘We need an ad exchange for identity’: Overheard at the Digiday Programmatic Marketing Summit
Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized.
-
Five years in, the GDPR has had a double-edged impact on the ad market
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
