Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Nintendo is celebrating Pokémon’s 20th birthday with a no expense-spared celebration during the Super Bowl.
Today, the nostalgia-fueled brand that’s sure to excited any millennial, released an extended version of its 30-second ad that will air during the third quarter of the Feb. 7 game.
Packed with Pokémon characters, the commercial is marketed as a celebration of its “millions” of fans and explores the “ambition, drive, and training, concepts that every Pokémon Trainer is familiar with,” reads a release. The spot ends in a futuristic, computer generated stadium and has all the over-the-top grandeur of a Nike ad.
The ad was created by Omelet, a Los Angeles-based creative agency that has also created campaigns for Microsoft, Amazon and HBO. Pokémon is using it to kick off its milestone year with a #Pokemon20 campaign online, including a special website, re-releases of classic games and the release of a new game next month.
At 20, Pokémon may be aging, but it still resonates: The video has already racked up 60,000 views — and is gaining more by the minute — and the hashtag is being used by fans excited by the ad. “The #Pokemon20 ad gave me chills… and strength and motivation !!,” reads one typical tweet.
More in Marketing
The chance to win the holiday marketing season has already come and gone, per Traackr’s holiday report
The influencer marketing platform tracked the top brands according to VIT, Traackr’s proprietary metric for visibility, impact and trust.
The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
What it means for GDPR, ad tech and the online media industry as a whole.
Future of Marketing Briefing: Bold call – the legacy influencer agency doesn’t fit the new market
The influencer shops that once drew investor enthusiasm are now ceding ground to tools that promise scale, predictability and a cleaner margin story.