for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Nintendo is celebrating Pokémon’s 20th birthday with a no expense-spared celebration during the Super Bowl.
Today, the nostalgia-fueled brand that’s sure to excited any millennial, released an extended version of its 30-second ad that will air during the third quarter of the Feb. 7 game.
Packed with Pokémon characters, the commercial is marketed as a celebration of its “millions” of fans and explores the “ambition, drive, and training, concepts that every Pokémon Trainer is familiar with,” reads a release. The spot ends in a futuristic, computer generated stadium and has all the over-the-top grandeur of a Nike ad.
The ad was created by Omelet, a Los Angeles-based creative agency that has also created campaigns for Microsoft, Amazon and HBO. Pokémon is using it to kick off its milestone year with a #Pokemon20 campaign online, including a special website, re-releases of classic games and the release of a new game next month.
At 20, Pokémon may be aging, but it still resonates: The video has already racked up 60,000 views — and is gaining more by the minute — and the hashtag is being used by fans excited by the ad. “The #Pokemon20 ad gave me chills… and strength and motivation !!,” reads one typical tweet.
More in Marketing
Ipsy joins the WNBA craze as the official beauty partner of the Las Vegas Aces
The three-year partnership will see Ipsy’s logo show up on the Aces’ jerseys, on the free-throw line of the court and on the backboard of the Aces’ home court.
Ford, Nissan and State Farm are embedding their brands in sports as they chase fandoms
Advertisers are rewriting the branded entertainment playbook for a sports-focused media landscape.
Possible expands not only its area but also its marketer presence, aka ‘gold dust’
Besides taking over an adjacent hotel, the conference is holding more events on the beach as it ramps up its meetups between marketers and vendors.