Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Plus-size girls are still a ‘wow factor’: Confessions of a plus-size model
The plus-size movement is gaining popularity. It’s always been popular for those actually wearing the clothes, but brands and retailers are finally waking up to the reality that not all women’s figures are compatible with sample sizes.
The U.S. plus-size market is estimated to be worth $20.4 billion, and the average woman is thought to wear between a size 12 and a size 14. However, the use of plus-size models has only recently picked up pace in traditional and online advertising campaigns. Visit Glossy.co for the story.
More in Marketing
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
How Lush quit social media ads and still drove growth
Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.