Plus-size girls are still a ‘wow factor’: Confessions of a plus-size model
The plus-size movement is gaining popularity. It’s always been popular for those actually wearing the clothes, but brands and retailers are finally waking up to the reality that not all women’s figures are compatible with sample sizes.
The U.S. plus-size market is estimated to be worth $20.4 billion, and the average woman is thought to wear between a size 12 and a size 14. However, the use of plus-size models has only recently picked up pace in traditional and online advertising campaigns. Visit Glossy.co for the story.
More in Marketing
Who owns the creative brief? Brands and creators are renegotiating the relationship
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.