Join us Sept. 14-16 in Miami to connect with top publishing leaders
Many brands have an “experimental budget” but not PepsiCo. Instead, Brad Jakeman, president of PepsiCo’s global beverage group, wants innovation to be part of everything it does.
The exec spoke last month at the Digiday Agency Summit in Florida about the company’s approach to digital innovation and how it partners with its agencies to make it happen.
“Failing often, failing fast, and failing quickly is key,” he said, yet it’s difficult for Fortune 50 companies to create that type of culture. Jakeman even thinks Pepsi could have done a better job with its much-lauded “Refresh” product, which veered too much into cause marketing, in his assessment.
Jakeman joined The Barbarian Group’s Sophie Kelley to discuss how the two are partnering to innovate within the organization.
More in Marketing
Creators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
Target plans to lower prices after receiving almost $1 billion in tariff refunds
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.