PayPal strikes deal with Chevron, allowing drivers to pay digitally at the pump
Paypal has struck a partnership with Chevron to allow drivers to pay at the pump via the online payment giant, the latest move in the company’s bid to increase its partnerships with sizable U.S. businesses.
Chevron Products Company, a division of Chevron U.S.A. Inc., announced the deal on Wednesday, saying the move would provide its customers with an additional payment option while reducing time spent at the pump.
The service — set to launch in early 2019 — will allow Chevron customers to pay for gasoline and car washes with PayPal via a mobile app created by the gasoline giant, available on iPhone and Android. Terms of the deal between PayPal and Chevron, which also owns the gas stations Texaco and Caltex, were not disclosed.
Robert Clarkson, PayPal’s general manager for North America, said the two companies could launch a loyalty rewards program to incentivize gas-buyers to pay with PayPal in the future.
“It really is trying to change it from kind of a transaction out of necessity to an actual destination (to buy gas), and we’ve really been working closely with them to understand their customers and to build a loyalty program,” said Clarkson.
PayPal, one of the world’s largest online payment systems that acquired Venmo in 2015, has set out to boost its relationships with businesses, expanding its long-held core service of consumer-to-consumer payments in an effort to expand beyond e-commerce — and to compete with the rising force of Apple Pay. In April 2017, the company joined forces with Google to allow Android users to pay at stores via their PayPal balances. A year later, in April, PayPal struck a similar agreement with Samsung Pay.
PayPal, though, sees itself as a two-fold company, said Clarkson: a business-to-business model that services 19 million merchants, and a consumer-facing side that has 250 million users.
The strategy is following the footsteps of Venmo, which did not allow merchants to use its offerings until October 2015, and the service has since set its sights on an aggressive expansion plan to court new companies.
PayPal’s deal with the San Ramon, California-based Chevron will give the company’s account holders the ability to pay at the pump digitally — as long as they download the app. The app will be available on both Android and Apple phones.
Subscribe to the Digiday Retail Briefing: A weekly email with news, analysis and research covering the modernization of retail and e-commerce.
More in Marketing
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.