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Marketing
Gaming & Esports
Why Niantic is investing in rewarded AR to develop new revenue streams
October 4, 2023
Digiday Podcast: Is This The Metaverse?
How brands like Coach are tackling the metaverse opportunity: Is This The Metaverse? Podcast, episode 4
October 3, 2023
Member Exclusive
Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships
October 3, 2023
Beyond Ads
How the NFL’s LA Rams advertises to in-stadium fans with Snapchat’s AR technology
October 3, 2023
Member Exclusive
Digiday+ Research deep dive: Agencies find Meta’s platforms aren’t worth the investment
October 2, 2023
Marketing on Platforms
The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers
October 2, 2023
Beyond Ads
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
September 29, 2023
Gaming & Esports
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
September 29, 2023
Brands in Culture
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
September 29, 2023
The Creator Economy
How some creators are using AI to make higher quality content – faster – for platforms
September 28, 2023
Member Exclusive
Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
September 28, 2023
Gaming & Esports
As crypto winter ramps up, why some marketers aren’t feeling the cold
September 28, 2023
The Programmatic Marketer
The investment banker’s view of ad tech
September 28, 2023
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