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Marketing
Member Exclusive
Marketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
December 6, 2022
Member Exclusive
Digiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response
December 6, 2022
Navigating Economic Instability
‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
December 6, 2022
Business of TV
WTF is the difference between in-stream and out-stream video ads?
December 5, 2022
Brands in Culture
David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
December 5, 2022
Marketing on Platforms
Why a feminine wellness brand is prioritizing its organic social media strategy
December 5, 2022
Brands in Culture
Why this non-alcoholic beverage brand focused on experiential, working with bartenders to boost brand awareness with a sober Gen Z
December 5, 2022
Gaming & Esports
Why HelloFresh struck an ad deal with StreamElements to reach the gaming community
December 2, 2022
Content & Commerce
What these latest consumer affinity trends tell us about marketing in 2023
December 2, 2022
Marketing on Platforms
Sam’s Club wants to ‘broaden awareness’ in cinemas with a faux-movie trailer starring Kevin Hart
December 2, 2022
Marketing on Platforms
Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok
December 1, 2022
Gaming & Esports
Dentsu’s new global gaming lead reflects on gaming strategy ‘void’ in advertising, media
December 1, 2022
Navigating Economic Instability
‘Time to go on the offense’: In a choppy ad tech M&A market, strategic investors eye deals
December 1, 2022
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