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Marketing
The Programmatic Marketer
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
August 8, 2023
Generative AI
AI’s black box problem has clients cautious but curious, agency execs say
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Marketing
Why Chipotle is investing in esports marketing through Evo and the fighting game community
August 7, 2023
The Programmatic Publisher
The rise of discerning publishers: Ad tech vendors face increased scrutiny
August 7, 2023
Brands in Culture
Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts
August 4, 2023
Brands in Culture
Why luxury brands like Prada and Burberry are stepping into the sports arena
August 4, 2023
Marketing on Platforms
What X — the artist formerly known as Twitter — needs from a head of brand safety
August 3, 2023
Marketing on Platforms
Meta’s Threads still has users one month on, but it doesn’t have a real vibe yet
August 3, 2023
WTF Series
WTF is sequential liability
August 3, 2023
Brands in Culture
Inside Hard Rock Cafe’s ad featuring Lionel Messi in the kitchen
August 2, 2023
Brands in Culture
Why Puma is investing in Web3 despite the skepticism of crypto winter
August 2, 2023
Brands in Culture
Why State Farm used influencer marketing to attract Gen Zers to its video game competition
August 1, 2023
Member Exclusive
Marketing Briefing: Legal questions swirl as brands use more memes, trending creator sounds
August 1, 2023
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