Old Spice has made an interesting new hire for its executive director of marketing, as part of its latest campaign by Wieden + Kennedy for its new line of products, “Wild Collection.”
The new hire, Mr. Wolfdog, is a talking wolf that knows a lot about the wild, obviously, and apparently a lot about marketing. As he points out, he’s got all of the “cliche businessman decorations” on his desk to show that he’s “definitely successful in business and definitely not just a wild animal.”
When Mr. Wolfdog isn’t busy eating some of his employees and having meat sacks delivered to his office, he blogs and tweets to try to unabashedly get you to buy Old Spice. His English is a bit stilted at times — the wolf-to-English translation hasn’t been perfected yet — but his alpha dog marketing style is clear. His blog is awesomely cheesy ’90s style, complete with lo-fi, money-related GIFs.
Fake Twitter accounts and blogs from animal mascots can veer into awfulness — remember Home Depot’s Richard the cat? — but this one from Old Spice isn’t bad. It’s sarcastic and pokes fun at the whole marketing exec thing and none of it feels overly forced or cheesy in the way that Richard the cat does.
Watch Mr. Wolfdog’s video below.
Can Snap make it as an AR company?
The real question Snap faces is whether adding AR elements to its platform will help it continue growing in the face of competition and uncertainty.
How NFTs could evolve for brands — now that marketers know what they actually are
NFTs are finally growing out of crypto novelty into next-gen loyalty tools. Tyler Moebius, founder and CEO of SmartMedia Technologies, explains where else they can go.
The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content
Marketers have mixed feelings and questions about the value of viral, stunt marketing after M&M's "retirement" of its spokescandies.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
Why digital clutter is driving brands to rethink the value of newspapers advertising
GE, Equinox, Take 5 Oil and agency TBWA New York are among those investing in newspaper ads to generate social media buzz in an ever-more cluttered digital environment.
With TikTok’s growing list of issues, should marketers think twice about the platform?
There is a growing list of issues that TikTok needs to resolve, but marketers seem unfazed and continue to be enthralled by the platform.