Last chance to save on Digiday Publishing Summit passes is February 9
Old Spice has made an interesting new hire for its executive director of marketing, as part of its latest campaign by Wieden + Kennedy for its new line of products, “Wild Collection.”
The new hire, Mr. Wolfdog, is a talking wolf that knows a lot about the wild, obviously, and apparently a lot about marketing. As he points out, he’s got all of the “cliche businessman decorations” on his desk to show that he’s “definitely successful in business and definitely not just a wild animal.”
When Mr. Wolfdog isn’t busy eating some of his employees and having meat sacks delivered to his office, he blogs and tweets to try to unabashedly get you to buy Old Spice. His English is a bit stilted at times — the wolf-to-English translation hasn’t been perfected yet — but his alpha dog marketing style is clear. His blog is awesomely cheesy ’90s style, complete with lo-fi, money-related GIFs.
Fake Twitter accounts and blogs from animal mascots can veer into awfulness — remember Home Depot’s Richard the cat? — but this one from Old Spice isn’t bad. It’s sarcastic and pokes fun at the whole marketing exec thing and none of it feels overly forced or cheesy in the way that Richard the cat does.
Watch Mr. Wolfdog’s video below.
More in Marketing
GLP-1 draws pharma advertisers to double down on the Super Bowl
Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?
How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Food and beverage executives say a Super Bowl campaign sets the tone for the year.
Programmatic is drawing more brands to this year’s Winter Olympics
Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.