Old Spice has made an interesting new hire for its executive director of marketing, as part of its latest campaign by Wieden + Kennedy for its new line of products, “Wild Collection.”
The new hire, Mr. Wolfdog, is a talking wolf that knows a lot about the wild, obviously, and apparently a lot about marketing. As he points out, he’s got all of the “cliche businessman decorations” on his desk to show that he’s “definitely successful in business and definitely not just a wild animal.”
When Mr. Wolfdog isn’t busy eating some of his employees and having meat sacks delivered to his office, he blogs and tweets to try to unabashedly get you to buy Old Spice. His English is a bit stilted at times — the wolf-to-English translation hasn’t been perfected yet — but his alpha dog marketing style is clear. His blog is awesomely cheesy ’90s style, complete with lo-fi, money-related GIFs.
Fake Twitter accounts and blogs from animal mascots can veer into awfulness — remember Home Depot’s Richard the cat? — but this one from Old Spice isn’t bad. It’s sarcastic and pokes fun at the whole marketing exec thing and none of it feels overly forced or cheesy in the way that Richard the cat does.
Watch Mr. Wolfdog’s video below.
-
How GAMURS shows the esports journalism industry’s struggle to overcome low freelance rates
Former staff members told Digiday that higher-ups routinely ignored their requests to raise freelance rates, and at times even increased freelancers’ workload without any consideration of increased wages.
-
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
In order to get the retain their current consumers while also reaching new, younger consumers, Green Mountain Coffee Roasters has worked to create more easily digestible content.
-
How Estonia adjusted its national branding strategy in response to the war in Ukraine
Following Russia’s invasion of Ukraine, Brand Estonia has officially added a fourth pillar to its national brand: the country’s embrace of democratic values. The purpose of the added messagin
-
SponsoredHow marketers are tailoring data-driven creative to engage audiences on CTV
Gabriela Maestre, vice president of creative solutions, Tremor International As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Advances in […]
-
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal.
-
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.
