Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Nike is basking in positivity over body-positive pictures it has recently posted on Instagram.
The reason is because the activewear brand have uploaded two pictures with plus-sized models wearing Nike sports bras. The theme is titled “Welcome to Sports Bra 101” and is aimed telling women how sports bras should fit.
The two posts on @NikeWomen, which has 4.8 million followers, were warmly received.
The first picture from Friday and featuring 22-year-old model Paloma Elsesser garnered 70,500 likes and 1,300 comments. “This is a great post and a big step towards true body equality,” a commenter wrote.
The second picture, with “yoga and wellness educator” Claire Fountain, collected 61,000 likes and hundreds of comments also complimenting the brand. “Well done nike! Thank you for extending the bra sizes for all types of women out there,” another person wrote.
A photo posted by NikeWomen (@nikewomen) on
Nike’s acknowledgment that, yes, plus-sized women work out should have Forever 21 taking some notes. In February, the fast-fashion brand was blasted by starting a new Instagram account called “Forever 21 Plus” that was battered for not featuring plus-sized models.
More in Marketing
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
With fierce competition from Google et al, the clock is ticking for the AI company to launch its ad business.
Crisis, culture and costs: The new reality of the modern CMO
Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance.
Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
Digiday’s annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits.