Nike is basking in positivity over body-positive pictures it has recently posted on Instagram.
The reason is because the activewear brand have uploaded two pictures with plus-sized models wearing Nike sports bras. The theme is titled “Welcome to Sports Bra 101” and is aimed telling women how sports bras should fit.
The two posts on @NikeWomen, which has 4.8 million followers, were warmly received.
The first picture from Friday and featuring 22-year-old model Paloma Elsesser garnered 70,500 likes and 1,300 comments. “This is a great post and a big step towards true body equality,” a commenter wrote.
The second picture, with “yoga and wellness educator” Claire Fountain, collected 61,000 likes and hundreds of comments also complimenting the brand. “Well done nike! Thank you for extending the bra sizes for all types of women out there,” another person wrote.
A photo posted by NikeWomen (@nikewomen) on
Nike’s acknowledgment that, yes, plus-sized women work out should have Forever 21 taking some notes. In February, the fast-fashion brand was blasted by starting a new Instagram account called “Forever 21 Plus” that was battered for not featuring plus-sized models.
More in Marketing
Uncertainty over TikTok’s U.S. future splinters creators and agencies
With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end
In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
Sia’s Clip It integration into Roblox is the first time a prominent mainstream musical artist has placed their music and branding inside the space.
Marketers have a new audience to worry about — large language models
Tech firms are creating new ways to understand how large language models perceive their brands.