MassMutual needs to get more people buying life insurance. The 165-year-old insurance company identified an opportunity in expanding insurance ownership among Latinos.
At 52 million in the U.S., Latinos could constitute one fourth of the population by 2030. With this in mind, MassMutual last month launched ValoraLife, a direct-to-consumer online life insurer targeting Hispanic consumers across the U.S.
To read the rest of this story, please visit Digiday Media sister site Tradestreaming.
More in Marketing
How marketers rank this year’s generative AI image, video tools
Digiday’s 2025 agency generative AI report card explores the winners and losers of the generative AI landscape.
In memoriam: Brands we lost in 2025
Digiday Media staff rounded up some of the most notable brand names we lost in 2025, like Joann and Rite Aid.
Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season
Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.