Why MassMutual launched ValoraLife to reach Hispanics

MassMutual needs to get more people buying life insurance. The 165-year-old insurance company identified an opportunity in expanding insurance ownership among Latinos.

At 52 million in the U.S., Latinos could constitute one fourth of the population by 2030. With this in mind, MassMutual last month launched ValoraLife, a direct-to-consumer online life insurer targeting Hispanic consumers across the U.S.