Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
MassMutual needs to get more people buying life insurance. The 165-year-old insurance company identified an opportunity in expanding insurance ownership among Latinos.
At 52 million in the U.S., Latinos could constitute one fourth of the population by 2030. With this in mind, MassMutual last month launched ValoraLife, a direct-to-consumer online life insurer targeting Hispanic consumers across the U.S.
To read the rest of this story, please visit Digiday Media sister site Tradestreaming.
More in Marketing
Some marketers see ‘no ceiling’ for beauty brands advertising in sports
By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands.
The case for and against retail media networks as brand-building channels
Retail media networks pitch brand-building on shopper data, but ROI metrics, costs and budget fights hold them back.
Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands
For brands, Pinterest executives said, the opportunity is huge. Pinterest’s user base is growing and, importantly for many companies, young.