MassMutual needs to get more people buying life insurance. The 165-year-old insurance company identified an opportunity in expanding insurance ownership among Latinos.
At 52 million in the U.S., Latinos could constitute one fourth of the population by 2030. With this in mind, MassMutual last month launched ValoraLife, a direct-to-consumer online life insurer targeting Hispanic consumers across the U.S.
To read the rest of this story, please visit Digiday Media sister site Tradestreaming.
Trending in
Most Read
More in Marketing
‘We believe in America’: Nike global vp of soccer Camilo Andrade on the brand’s World Cup strategy
June 17, 2026
Under the leadership of new CEO Elliott Hill, Nike has been enacting a new strategy called the “Sport Offense.”
OpenAI moves to automate ad creative
June 17, 2026
OpenAI wants to automate the last thing advertisers still do themselves.
An introvert’s guide to navigating Cannes Lions 2026
June 16, 2026
How to enjoy Cannes Lions when you’re a true introvert.