for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
MassMutual needs to get more people buying life insurance. The 165-year-old insurance company identified an opportunity in expanding insurance ownership among Latinos.
At 52 million in the U.S., Latinos could constitute one fourth of the population by 2030. With this in mind, MassMutual last month launched ValoraLife, a direct-to-consumer online life insurer targeting Hispanic consumers across the U.S.
To read the rest of this story, please visit Digiday Media sister site Tradestreaming.
More in Marketing
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.
‘Everything is coming down’: ChatGPT ads are getting cheaper
While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.