For some legacy luxury brands, a social media account can seem so…gauche. But that mindset is starting to feel old-school as the ones that have embraced social are winning big. Louis Vuitton, Balmain and Burberry are three that have proven you can still be a high-end brand while owning it on Snapchat. Balmain has its 30-year-old creative director and Kardashian darling Olivier Rousteing to thank for its social buzz (the designer has 2 million Instagram followers), while Louis Vuitton brings its fashion events to life on Snapchat.
The real standout, though, is Burberry. The British fashion house earned the title of top digital fashion brand by L2 by embracing the same social channels its customers do. Its story is one all brands should pay attention to.
More in Marketing
Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue
In response to this challenge, the NFL’s Detroit Lions have adopted a proactive strategy, introducing an extra channel for their local NFL broadcast. The objective is to broaden advertising opportunities, leverage direct-to-consumer distribution, and establish stronger connections with local fans, with the ultimate goal of increasing preseason viewership.
Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023
It’s been over a decade since the most recent entry in the wildly popular “Grand Theft Auto” series came out in September 2013, meaning anticipation for “GTA 6” has been building for years. Rockstar titled yesterday’s trailer as “Trailer 1,” making it clear that the company is poised to launch a massive marketing campaign in the lead-up to the game’s 2025 release.
Butler, Shine, Stern & Partners’ Trina Arnett previews the last-second scramble to prepare for post-cookie measurement
A healthcare client that decided to scrap all conversion tags and cookies within weeks provides a case study for what will likely be a common experience in a year’s time.