The luxury brands that win on social media

For some legacy luxury brands, a social media account can seem so…gauche. But that mindset is starting to feel old-school as the ones that have embraced social are winning big. Louis Vuitton, Balmain and Burberry are three that have proven you can still be a high-end brand while owning it on Snapchat. Balmain has its 30-year-old creative director and Kardashian darling Olivier Rousteing to thank for its social buzz (the designer has 2 million Instagram followers), while Louis Vuitton brings its fashion events to life on Snapchat.

The real standout, though, is Burberry. The British fashion house earned the title of top digital fashion brand by L2 by embracing the same social channels its customers do. Its story is one all brands should pay attention to.

https://digiday.com/?p=149956

More in Marketing

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban

TikTok has big plans for Smart+ and search this year, despite its ongoing legal battle.

Sam’s Club sees initial success with digital checkout

Sam’s Club’s CFO said at an investment conference that “if we fast forward into the future,” there will probably be no checkout registers.

How employment is projected to transform in media during the AI era

Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.