Logo makeovers, Twitter records and crispy chicken tacos
We rounded up the buzziest news from this week in just under a minute. Watch and be a little smarter going into the weekend.
There were a few logo makeovers this week: Google shed its serif font for a sleeker one, while Verizon downsized its check-mark. Who’s next to switch up their look?
Meanwhile, MTV’s Video Music Awards this past Sunday set a new Twitter record, with more than 2.2 million people sent 21.4 million tweets. The most-tweeted moment? Kanye announcing that he’s supposedly running for president in 2020.
If that’s too far-fetched, imagine streaming “Seinfeld” or “The Mindy Project” without any ad interruptions. You can, now that Hulu is offering an ad-free plan for $11.99. It’s pitting itself against other commercial-free services like Amazon Prime and Netflix.
Speaking of flipping the model, Taco Bell did something similar with its signature product, making a taco shell out of fried chicken. The inside-out taco comes on the heels of other weird food mash-ups like KFC’s Double Down chicken sandwich and Taco Bell’s Dorito’s-flavored taco shell. But if you want to stick to your traditional fast-food fare, don’t worry. McDonald’s said it will now sell breakfast all day — which might make choosing lunch even more stressful.
Let us know if we missed anything from this week.
More in Marketing
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
After years of caution, pharma advertisers are embracing influencer marketing
Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.