Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Kit Kat wants its limited edition white chocolate Kit Kats to live on forever. So the chocolate candy brand decided to get artsy, because what better way to preserve something than immortalize it in a piece of candy art.
Kit Kat got Australian illustrator Mike Watt to make 50 original works of Kit Kat art for its “Final Fifty” campaign. The medium was the last 50 white chocolate bars melted down. Watt used the molten white chocolate to paint 50 different images onto canvas. Watt used a knife to scrape out his designs, creating white chocolate reliefs. It’s pretty cool.
You can see a gallery of all 50 works of Kit Kat art on the brand’s Facebook page. Kit Kat is asking fans to pick their favorite of the “final fifty” and explain why.
Watch the video below to see how Watt created his chocolate paintings.
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.