J.Crew to follow Madewell’s lead with its first Instagram sale

To drive sales of a new pair of pink sunglasses, J.Crew is taking a page out of sister brand Madewell’s playbook.

J.Crew’s first social media presale launches Tuesday, and with it, 50 pairs of the sunglasses will be released a week ahead of the official drop of the September 2016 collection. Through a link exclusively available on Instagram, J.Crew is offering the limited release to followers paying attention to the feed. Today, the retailer will post to Instagram Stories for the first time to tease the sale with photos of the sunglasses and messages to check back for more information. After the Stories teasers run, J.Crew will post an Instagram photo to its account with instructions on how to get one of the 50 pairs, selling for $128, through the photo and link to be shared on Tuesday.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=192325

More in Marketing

Agencies create specialist units to help marketers’ solve for AI search gatekeepers

Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs’ understanding of brands search and social efforts.

What AI startup Cluely gets — and ad tech forgets — about attention

Cluely launched a narrative before it launched a tool. And somehow, it’s working. 

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.