Let’s face it, sometimes ad agencies are like the cobbler’s son who has no shoes. Web agencies have unusable websites. And agencies devoted to building brands do a terrible job at their own brands.
That holds true for copy, too. Many agencies churn out laughable, pretentious claims about what they do and how they do it. It’s enough to lead you to believe agency folks aren’t the most self-aware of people. Now, there’s a place for you to join in on the fun. The Agency Wank Tumblr is devoted to celebrating great moment’s in agency self-regard. Depending on your point of view, it makes for either depressing or hilarious reading. Here are two favorites. Submit your own to the Agency Wank Twitter account, @agencywank1. (@agencywank was taken? Of course it is.)
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‘A very different environment for M&A’: Dealmaking trundles on as ad slowdown drags
Prospective buyers are feeling the pinch, while entrepreneurs are wary about a cooling economy. That's the current state of dealmaking, according to execs on both sides of the negotiating table.
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Member ExclusiveMarketing Briefing: ‘The answer is no’: Why agencies need to reject RFPs with egregiously extended payment terms
Despite the abnormality of the 360-day request, the focus from some clients and procurement officers on extending payment windows has many calling for agencies to reject participating in pitches with such requests going forward.
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Member ExclusiveDigiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response
For now, brands don't have significant plans to cut ad spend in Q4 despite the economy, but they do have plans to shift their advertising from branding to direct response.
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SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
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WTF is the difference between in-stream and out-stream video ads?
In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads
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David Beckham and ‘Carnitas’: How Frito-Lay’s World Cup marketing strategy served up celebs and regional snacking flavors
Frito-Lay wants to be front and center as the go-to snack brand during the World Cup. Here's a look at its strategy.
