Let’s face it, sometimes ad agencies are like the cobbler’s son who has no shoes. Web agencies have unusable websites. And agencies devoted to building brands do a terrible job at their own brands.
That holds true for copy, too. Many agencies churn out laughable, pretentious claims about what they do and how they do it. It’s enough to lead you to believe agency folks aren’t the most self-aware of people. Now, there’s a place for you to join in on the fun. The Agency Wank Tumblr is devoted to celebrating great moment’s in agency self-regard. Depending on your point of view, it makes for either depressing or hilarious reading. Here are two favorites. Submit your own to the Agency Wank Twitter account, @agencywank1. (@agencywank was taken? Of course it is.)
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With podcast advertising maturing, more mainstream brands want in on growth
Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say.
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Marketing Briefing: Coca-Cola and other major marketers enter ‘test and learn’ phase with generative AI
Many major marketers like Coca-Cola are asking agencies how they can use generative AI technology. But most are not creating consumer-facing work with generative AI just yet.
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As its future hangs in the balance, TikTok tries to keep advertisers on its side
The whole idea that TikTok is really spyware is nothing more than a myth, according to the app. And it wants marketers to know it.
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SponsoredHow advertisers are fostering more effective publisher partnerships
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network An everyday conversation between publishers and advertisers goes like this: The publisher invites the advertiser to a meal to talk about their business, attempts to delve into specifics on what the media buyer is looking to achieve, their audience breakdown and how […]
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How gaming organization OTK strikes a balance between creator-ownership and more traditional executive experience
Since its formation in October 2020, creator ownership has been a core part of One True King’s DNA. The group is constantly adding new talent to its list of creator–owners, fueling a rapid rise and accolades such as “Best Content Organization” at last year’s Streamer Awards.
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When it comes to TikTok, some marketers proceed with caution
For some marketers, the bloom is coming off TikTok.
