There’s Bethany Mota on YouTube, Shawn Mendes on Vine and Jen Selter on Instagram. But Bark & Co., the company behind boxed goodies for dogs, Bark Box, thinks it’s time that four-legged stars Denver the Guilty Dog and Sadie Tripawd got their dues too. Denver and Sadie are only two among nearly 90 dogs that are in the run to win a “Barkie” — Internet and social media awards to honor the best and most famous dogs on various social media platforms.
“We started noticing the rise of the animal celebrity over the last few years, from the grumpy cat to exotic birds — but we wanted to focus on dogs,” said Stacie Grissom, editor-in-chief of BarkPost, Bark & Co.’s dog-focused online publication, who came up with the idea for the awards. “It started off as a niche trend, but now a lot of dogs have viral social media accounts, and so we wanted to celebrate them.”
The competition is tough with these pet pooches, all stars in their own right. Take Hamilton Pug, a black pug with over 6,000 Twitter followers. Hamilton has been featured on “Good Morning America” several times. He “hosts” a weekly conversation between a bunch of Internet pugs called #Pugchat, talking about everything from shedding to weird pug habits. There’s also Tuna, a chocolate-brown chihuahua-dachshund hybrid puppy with over 1 million Instagram followers, an adorable face and a retail website with clothes, mugs and calendars on sale.
The awards have 14 categories, with six nominees each which were finalized through votes from the online BarkPost community and other channels. The categories up for grabs range from the best dog on different platforms, to the best dog on Instagram, Vine, Twitter, Facebook and YouTube specifically, and even the most dog-loving human of the year and the most effective campaign to help dogs. They are currently being counted, with Bark & Co. reporting that they collected over 260,000 votes.
Nestlé Purina’s dog food brand Beggin’ is sponsoring the awards. Winners will be announced on Oct. 20 through a video Bark & Co will post. Each winning mutt will get a trophy and $1,000 to donate to a shelter of their choice.
“Partnering with the Barkies is a natural fit for Beggin’ because the theme of the program closely mirrors our social media personality,” said Greg Stinson, the assistant brand manager at Beggin’. “We’re all about recognizing hilarious and entertaining everyday moments with dogs – plus, we’re huge fans of all the dogs who are finalists in the competition.”
More in Marketing
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube
While Instagram, TikTok and YouTube remain dominant social platforms for influencer partnerships, creators are increasingly being used across other media channels, including retail media, CTV and display ads.
How 3 brands are using TikTok Shop to expand abroad
As these brands venture into the U.K., Europe and Japan, they say that the key to a global approach to TikTok Shop involves tailored marketing campaigns.
How beauty brands are popping up around World Cup festivities
Beauty and skin care in particular have taken a bigger spotlight this year, exemplifying just how closely beauty and sports have become intertwined.