Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
For Dave Fanger, building an in-house startup was labor of love.
“It was a nights and weekends passion of mine,” said Fanger, CEO of Swell, the impact investing platform owned by Newport Beach, California-based insurer Pacific Life. “We were looking for asset managers to acquire, but I didn’t see anything out there that was addressing the values I was looking for.”
For Fanger, finding partners who were committed to sustainability was important. So six years ago, he teamed up with a colleague and decided to launch Swell — but instead of creating a startup from scratch, he decided to do so from within Pacific Life. As venture capital funding becomes harder to come by, corporate-incubated startups may become more common. For Swell, maintaining the “separateness” of the startup entity is a critical driver of success.
More in Marketing
The CMO-CCO split is becoming a corporate fiction
The longstanding divide between marketing and communications is eroding — not with a bang but with a slow, steady merging of responsibilities.
‘Clicks don’t pay the bills, pipeline quality does,’ becomes LinkedIn’s case for its pricey ad prices
LinkedIn’s head of ads measurement, Jae Oh, explains why he believes the platform is “phenomenally cheaper” than others in the market.
Ad Tech Briefing: Digital Omnibus is about to land — here’s what it means for GDPR, and the future of ad targeting
The EC’s Digital Omnibus could redefine data rules — and shift power in digital advertising.