We asked attendees at last week’s Digiday Agency Summit to pick a side on a few hot topics in the industry. Here’s what they thought about programmatic media buying, real-time marketing and more.
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Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
September 11, 2026
Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
Instacart launches custom AI assistants for retailers
September 10, 2026
Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.
AI reshapes agency economics, but their contracts are still scrambling to catch up
September 10, 2026
AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.