Agency poll: real-time is here to stay

We asked attendees at last week’s Digiday Agency Summit to pick a side on a few hot topics in the industry. Here’s what they thought about programmatic media buying, real-time marketing and more.

DAS_snap_poll_infographic_v4-01

https://digiday.com/?p=65797

More in Marketing

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI

Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he’s all in on YouTube.

Brands are cautious about Google and Meta’s generative AI holiday ad push

Major advertising platforms are pushing marketers to use generative AI to make holiday ads. But agencies and brands are still cautious about integrating such technology into their playbook.

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided

After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024.