
More in Marketing

Here is how Lego’s partnership with Fortnite stacks up as an example of video game brand marketing
December 7, 2023 • 4 min read
The game worlds of “Lego Fortnite” are 20 times the size of the digital environment of “Fortnite: Battle Royale” — and they’re built completely out of virtual Lego bricks, making the entire experience a showcase of the Lego brand.

Research Briefing: Programmatic hits road bumps heading into 2024
December 7, 2023 • 5 min read
In this week’s Digiday+ Research Briefing, we examine the challenges facing programmatic advertising, how publishers, brands and retailers are giving up on X, and how publishers and brands are rapidly increasing their use of AI, as seen in recent data from Digiday+ Research.

How Whalar’s Gaz Alushi is putting the creator economy into programmatic terms
December 7, 2023 • 4 min read
The creator economy is on its way to becoming more like the programmatic market than many advertisers realize.