More in Marketing
Who owns the creative brief? Brands and creators are renegotiating the relationship
August 3, 2026
Brands are moving creators beyond sponsored posts and into the creative process, reshaping who influences marketing decisions.
Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theater
July 31, 2026
Major advertisers spent their quarterly earnings calls talking up media effectiveness efforts to analysts and shareholders this week. It suggests a shift in the way C-suites consider ad spend.
Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
July 31, 2026
In recent weeks, major global brands have been the subject of lawsuits alleging deceptive pricing strategies.
