More in Marketing
‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars
January 14, 2026
For now, LLMs are being used as accelerants, not decision makers. They compress workflows. They do not spend the ad dollars
Walmart says ‘open partnerships’ are central to its AI strategy, while Amazon goes it alone
January 14, 2026
Walmart and Google have announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini.
The case for and against influencer-led Super Bowl ads
January 14, 2026
Inside the Super Bowl ad debate: Celebrities offer mass appeal, but creators provide better engagement.
