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OpenAI’s next ChatGPT ad format: click to chat, not to site
September 14, 2026
The new format lets brands turn an ad click into a conversation with an AI agent inside ChatGPT, rather than sending users to their websites.
As Google’s ad tech case nears its end, the antitrust fight moves to AI
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Google avoided breakups in antitrust cases as AI ads and CTV draw scrutiny; see what regulators may target next.
Future of Marketing Briefing: One more helping, for gluttons still hungry for Publicis and PepsiCo takes
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Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
