We asked attendees at this week’s Digiday Brand Summit to let us know how they’re using their many social platforms. Here’s what they said about which one they were focusing on, which allowed for the most creative flexibility and more.
Trending in
Most Read
More in Marketing
How the Chicago Bulls retooled their sponsorship business to meet CMO data demands
June 30, 2026
As sports sponsorship spending rises, CMOs are looking for hard evidence to justify their deals. Teams and franchise owners are responding, but there’s competition.
‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
June 30, 2026
Inside OpenAI’s ad playbook: move fast, share the build, defer the hard questions.
OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
June 30, 2026
Since OpenAI refuses to share chat data, as it goes against its principles, external proof may be the only way to win advertiser trust.