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OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
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The partnership enables advertisers to connect chatbot ads to real-world purchases for the first time via conversion data.
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LinkedIn is aiming to make B2B creator discovery more scalable for brands looking to tap into its growing creator ecosystem.
Inside the messy middle of January Digital agency’s AI adoption
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Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.
