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The cost of tariffs visualized: What 5 charts say about the future of ad spend
April 11, 2025
Digiday has collated five charts to show how President Trump’s latest tariffs will likely impact ad spend, and platforms.

Why price cuts and agency pressure haven’t changed calculus for brands on X
April 11, 2025
Big brands aren’t buying back in, and there’s more to it than executive discomfort with X’s For You feed.

Retail media was built for growth. Now, it’s being rebuilt for risk
April 11, 2025
Tariff pressures are prompting CPG advertisers to prioritize flexibility and incrementality in retail media.