We asked attendees at this week’s Digiday Brand Summit to let us know how they’re using their many social platforms. Here’s what they said about which one they were focusing on, which allowed for the most creative flexibility and more.
Trending in
Most Read
More in Marketing
WTF is AI poisoning?
July 6, 2026
LLM search results have become an important channel for marketers. They’re also a conduit for rivals to sow misinformation against a brand’s online profile.
Electronic Arts is betting that in-game ads can out-earn CTV
July 3, 2026
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.
Future of Marketing Briefing: Why Bose is building an entertainment company
July 3, 2026
Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.