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More in Marketing
Yahoo pauses IAB membership amid a series of quiet cost-saving measures
March 5, 2026
Yahoo pulls IAB board memberships, following job cuts as PE-owner reportedly reconsiders ad tech investments.
Target looks to e-commerce, advertising investments to help grow the business
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Technology is one of the most important areas in which Target will invest with the hopes of returning to profit growth.
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as well
March 4, 2026
One interesting side effect of marketing coming under greater scrutiny in the boardroom: CFOs are working more closely with agencies than ever before.
