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More in Marketing
To manage 300,000 creators, Unilever automates everything but the relationship
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Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
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With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
Platforms’ AI dilemma: scale without sameness
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Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.
