There’s already been a hipster logo generator, hipster logo guidelines, hipster NFL logos and corporate logos redone as hipster logos. We get it: It’s cool to be hip. But a group of agency creatives at Cornett is all about making it hip to be square.
Rather than giving something the hipster branding touch, a group of nine Cornett creatives decided to do the opposite and give hipster brands a corporate touch. For a side project, the group gave 19 brands that hipsters appreciate — including Warby Parker, Dollar Shave Club, Brooklyn Brewery, Vice and Ace Hotel — a decidedly uncool logo makeover.
“Corporate logos tend to feel a little more polished, bold, bright, strong,” said Whit Hiler, a Cornett creative.
Notice Urban Outfitters stayed the same — because, as Hiler explained in his blog post about the project, “Get it? They’re a corporate hipster brand, haha.”
This isn’t the first time Cornett staffer has taken time to create fun projects. Cornett creatives were behind a #sharethelex campaign to increase tourism to Kentucky, an awesomely gross infographic relating agency life to horror movie “The Human Centipede” and a fake ninja bar.
Check out all 19 corporate hipster logos:
More in Marketing
High stakes, big budgets: How brands are navigating a massive sports year
Global ad spend on sports has increased, and brands like Grey Goose, John Deere and Lavazza coffee brand are investing.
Amazon to issue 3.5% surcharge on fulfillment services as fuel, logistics costs rise
The surcharge will apply to Fulfillment by Amazon in the U.S. and Canada, as well as some cross-border and Buy With Prime services.
Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty’s next commerce channel
The experience allows users to chat directly with the brand in Whatsapp to get product recommendations, tutorials and reviews.