Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
This story was first published by Digiday sibling WorkLife
Being a manager is a lot of work.
There isn’t always the best training from top executives for new managers on how to approach the role and make sure their team feels comfortable. On the flip side, senior managers might be stuck in their ways, regardless of whether they are actually working or not. Ultimately, a smooth-functioning organization would have frequent management training sessions and check-ins, but unfortunately that’s not always the case.
That’s why we created this guide to help employees navigate how to work with different types of leaders. It’s a realistic approach for people who want their work lives to run a little smoother and to see success, even if you have opposite ways of working together.
It’s not so black and white either. The 10 different types of managers below is a short list of categorizations. Often managers bounce between them, depending on other factors like the person they’re working with, their personal lives, and so on.
“I wouldn’t label any of these as bad,” said Paru Radia, a business consultant and coach. “We’re all also people and have different traits at different points and all want to show up better.”
To read the list of 10 manager types click here
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.