We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it.
But Heineken thought ahead for you thoughtless guys. The beer brand secured reservations at great restaurants in New York, Los Angeles and Chicago for Valentine’s Day with the help of Wieden + Kennedy New York. Guys having trouble getting reservations or who were “too busy” to plan ahead can tweet to Heineken using the hashtag #tweetforatable to get a last-minute reservation. Leave it to a beer brand to help dudes be dudes.
It looks like the hashtag has gotten hundreds of mentions on Twitter, but it’s unclear just how many tables total were given away.
Guys, just make sure your lady doesn’t know that’s how you got your dinner seating tonight, OK? God. And plan ahead next year.
With #1dayleft, getting a res for #ValentinesDay is going to take a miracle. Or one simple tweet. #tweetforatable twitpic.com/c2whu2
— Heineken_US (@Heineken_US) February 13, 2013
Image via Shutterstock
More in Marketing
Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6
WorkTok, or CareerTok, is in full force. Combined, those hashtags on TikTok have over four billion views and it is benefiting Gen Z.
Research Briefing: TikTok tops brands’ holiday wishlist
In this week’s Digiday+ Research Briefing, we examine how brands have been upping their TikTok investments this holiday season, how Lyft and the MSG Sphere are positioning themselves as ad opportunities beyond OOH, and how publishers are committing to building their events businesses in 2024, as seen in recent data from Digiday+ Research.
Coca-Cola set to continue generative AI efforts with holiday-season marketing push
The beverage behemoth believes that if it can offer an interactive, easy-to-use tool that appeals to consumers, particularly younger tech savvy consumers, it can help the brand retain relevance.