Heineken Wants to Help Lazy Dudes on V-Day

We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it.

But Heineken thought ahead for you thoughtless guys. The beer brand secured reservations at great restaurants in New York, Los Angeles and Chicago for Valentine’s Day with the help of Wieden + Kennedy New York. Guys having trouble getting reservations or who were “too busy” to plan ahead can tweet to Heineken using the hashtag #tweetforatable to get a last-minute reservation. Leave it to a beer brand to help dudes be dudes.

It looks like the hashtag has gotten hundreds of mentions on Twitter, but it’s unclear just how many tables total were given away.

Guys, just make sure your lady doesn’t know that’s how you got your dinner seating tonight, OK? God. And plan ahead next year.

 

Image via Shutterstock

https://digiday.com/?p=32161

More in Marketing

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024

In 2024, Chipotle’s choice to court the relatively niche fighting game community appears to have paid off. According to a joint study by YouGov and the agency rEvolution, which helped develop Chipotle’s gaming strategy, U.S. esports fans between the ages of 18 and 44 reported a nearly 100% increase in their intent to purchase Chipotle following the brand’s esports campaign last year.

How Revolut’s creator strategy is benefitting from YouTube’s long-form swing

The challenger bank is prioritizing YouTube creators in bid to reach consumers.

The header image shows an illustration of a sandbox with a fence around it.

Some ad tech vendors are pulling back from Google’s Privacy Sandbox amid uncertainty

This is what happens when uncertainty looms: prudence takes the spotlight.