Heineken Wants to Help Lazy Dudes on V-Day
We all know how hard it is to get Valentine’s Day dinner reservations at good restaurants — and if you’ve waited until the last minute, forget about it.
But Heineken thought ahead for you thoughtless guys. The beer brand secured reservations at great restaurants in New York, Los Angeles and Chicago for Valentine’s Day with the help of Wieden + Kennedy New York. Guys having trouble getting reservations or who were “too busy” to plan ahead can tweet to Heineken using the hashtag #tweetforatable to get a last-minute reservation. Leave it to a beer brand to help dudes be dudes.
It looks like the hashtag has gotten hundreds of mentions on Twitter, but it’s unclear just how many tables total were given away.
Guys, just make sure your lady doesn’t know that’s how you got your dinner seating tonight, OK? God. And plan ahead next year.
— Heineken_US (@Heineken_US) February 13, 2013
Image via Shutterstock
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