Connect with execs from Axios, The New York Times, Paramount and more.
Brands have rushed into social media. The problem is they often don’t know what to say. That can lead to some seriously awkward moments that make you want to say, “Maybe it’s time to stop talking for a bit, champ.” Here are some of the latest oddities we’ve found. Please email me at the address below with your nominations.
Pressing issue, to be sure. I’m just not sure it’s one that followers of the conglomerate’s heating and cooling division expect. Also: ease up on the hashtaggery, please.
Oh dear. Typos happen, and social media isn’t exactly a grammarian’s paradise, but you’d think a top brand would do a bit better on this front.
Points for humanizing the brand. But whaaat? Sometimes bizarre non sequiturs are called for, and other times they’re not. This is probably the latter.
This looks like the set from the stereotypical car commercial. What it’s lacking is any sort of context or clue to what it’s about.
More in Marketing
To manage 300,000 creators, Unilever automates everything but the relationship
Unilever is using AI to vet creators and automate workflows as it scales a 300,000-creator network without handing over creative decisions.
Nike versus Adidas: Who’s spending more in race to claim the World Cup crown?
With the World Cup at the midway point, ad spend estimates show the apparel rivals taking opposite tacks in their media approaches.
Platforms’ AI dilemma: scale without sameness
Using AI to create content risks a lot of it looking the same. But the platforms agree creativity will always come from humans.