Brands have rushed into social media. The problem is they often don’t know what to say. That can lead to some seriously awkward moments that make you want to say, “Maybe it’s time to stop talking for a bit, champ.” Here are some of the latest oddities we’ve found. Please email me at the address below with your nominations.
Pressing issue, to be sure. I’m just not sure it’s one that followers of the conglomerate’s heating and cooling division expect. Also: ease up on the hashtaggery, please.
Oh dear. Typos happen, and social media isn’t exactly a grammarian’s paradise, but you’d think a top brand would do a bit better on this front.
Points for humanizing the brand. But whaaat? Sometimes bizarre non sequiturs are called for, and other times they’re not. This is probably the latter.
This looks like the set from the stereotypical car commercial. What it’s lacking is any sort of context or clue to what it’s about.
More in Marketing
TikTok rebrands its advertiser pitch around full-funnel ambition
The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.
Lowe’s is fighting to prevent AI agent overload
Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.
Reddit’s new shopping ads are a play for beauty brands’ business
This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […]