#GreenPoop: Burger King’s Halloween Whopper comes with an unexpected side effect
Burger King’s new Halloween-themed Whopper is giving people a spooky side effect: Green poop.
Ever since the fast food giant rolled out the “A.1. Halloween Whopper,” which is just a cheeseburger sandwiched between two black buns infused with the steak sauce, social media has been giving it a collective stink eye.
On top of the already unappetizing charcoal-colored buns, those adventurous enough to try it are reporting that what goes in black comes out green.“Yesterday I had the Halloween Whopper… Today my poop is green,” tweeted an unhappy customer. “Yesterday was the last time I’ll have the Halloween Whopper.”
More like Crappy Halloween. That person’s story was corroborated on Twitter, as spotted by BuzzFeed:
Took like three days for my poop to stop being green, but was totally worth it, @BurgerKing
— Toasty (@ImHunterStanton) October 5, 2015
I ate a Halloween whopper just to see if my poop turned green and it DID — miss new booty (@simplypeachy__) October 3, 2015
— Smokey Martling (@SmokeyMartling) October 3, 2015
Burger King hasn’t publicly released the ingredients list, the Washington Post guesses the green poop is caused by the purple or food coloring in the buns, which causes green stools: “Ask not why the purple dye turns poop green, just go drink a bunch of grape Kool-Aid and see for yourself.”
Nah, we’re good.
While this social media outcry doesn’t rival, say, Volkswagen’s recent woes, the Burger King brand is still getting dinged. Brandwatch data provided to Digiday says the burger has collected 29,000 tweets since its debut last week, with 89 percent of them being negative.
At no point did customer sentiment ever tilt into the positive range, with the largest negative sentiment occurring on Tuesday with a 98 percent negative rate.
“The reason for this dominatingly negative conversation is the effect the black-bunned burger has had on people’s feces,” notes Brandwatch analyst Kellan Terry. “There has been a large outcry of people talking about how the Halloween Whopper has turned their poop green.”
The discussion even sparked the hashtag #GreenPoop to trend, with people making memes and sharing experiences:
— Giana Mucci (@RatedGiana) October 6, 2015
For the curious, there are pictures of the actual green feces but that’s not safe for work — or anything.
Oddly, the chatty Burger King account on Twitter isn’t acknowledging the #GreenPoop tweets or hasn’t tweeted about the controversy. But the ever-scatalogical Charmin account has!
Whatever the color of your buns, we’ll keep them clean: https://t.co/Vk4ywWbRyj
— Charmin (@Charmin) October 7, 2015
Burger King also hasn’t immediately responded to Digiday’s request for comment.
Still, Burger King is likely reveling in all of the publicity and perhaps even purchases from curious customers.
Broken windows, ‘cuddling breaks’ and interrupted video calls: Parents share realities of juggling work while homeschooling kids
After almost a year of rolling lockdowns, school closures and lack of access to childcare, parents are tired but laughing at the chaos.
‘More ad dollars move to Snapchat’: Why direct-to-consumer brands eye the platform as they diversify from Facebook
DTC advertisers are looking to make sure they aren’t reliant on a single platform and are exploring to spend more on Snapchat.
‘They don’t really want me to have a voice’: Black women in PR say they feel isolated, held to different standards from their colleagues
Black women who Digiday spoke to believe PR agencies need to reexamine internal culture and hiring practices to become more inclusive.
SponsoredShoppable content is reshaping brand and publisher relationships
In recent years, brands and publishers have adopted affiliate marketing as an increasingly established method to audiences. However, what may seem to be a mutually beneficial arrangement between brands and affiliates on closer scrutiny reveals itself as a solution that comes with challenges. Meanwhile, the emergence of content commerce is opening different approaches to matching […]
How a DTC wine brand is finding first-party data in SMS
One DTC wine brand is looking to invest more heavily in SMS and text messaging communication to reach users and grow its first-party data.
‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon
DTC brands are shifting ad and marketing dollars that were set aside for in-field marketing efforts to e-commerce.