Eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

Gmail adds new ‘block’ button to eliminate annoying senders

Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters.

Today, Google announced that it’s adding a “Block” button that funnels annoying messages from specific email addresses into the user’s Spam folder, a feature that was once tucked away in its myriad of settings.

It will now be a two-click process that’s filed under the arrow button in the email body next to the reply button. The new feature, which was announced on Gmail’s blog, is gradually rolling out to Web and Android users.

Google created this GIF to help people find the button on the app:

Block

Google also announced its expanding its one-click “Unsubscribe” button on commercial email lists to Android users. The button debuted last year to the nervousness of retailers who depend on mass newsletters to retain customers.

Digiday reached out to several email marketing managers about the new blocking feature, and the few that responded collectively shrugged at the news.

Photo via Google+.

More in Marketing

Middle East conflict casts shadow of global ad outlook

The ad market had questions about 2026. Now, it has more.

Sephora announces partnership with F1 Academy

As the official beauty retail partner of the series, the beauty giant will appear on a dedicated Sephora-branded car.

Customer reviews become a key battleground as AI revolutionizes product discovery

AI Platforms like ChatGPT and Perplexity are reshaping how customers discover products online.