Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
January is almost over and the holidays are a distant memory for most of us, but San Francisco-based agency Traction is still spreading some holiday cheer, raffling off its seasonal goodies to raise money for charity.
Like every agency with a media department, Traction received an embarrassment of free holiday goodies, from fruit baskets to liquor to tech gewgaws. But instead of circulating them around, the agency is now selling raffle tickets for them on sale for $10 each, the proceeds of which will go to a program that helps street youth in San Francisco rebuild their lives. The tickets can be purchased on the agency’s blog.
“We wanted to support something close to home, so we are excited to donate whatever funds we raise to Larkin Street Youth Services just down the block,” Adam Kleinberg, Traction’s CEO, told Digiday. “We want to make Traction not only a good place to work, but make doing good a part of our culture.”
A bunch of interesting items are up for grabs, with winners standing a chance to take home something from among 20 items, including a “Buddha” board and a pop-up water cooler.
Kleinberg said that the agency hoped to raise an ambitious $5,000 and would also match the first $1,000 in donations that are raised. Anyone can buy as many raffle tickets as they please, and don’t have to be there in person to collect the prizes either. Traction is spreading the word on its Twitter and Facebook feeds, as well as its own blog.
“This is hopefully the first step in establishing a long term charitable endeavor,” he said.
More in Marketing
‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program
Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social-media trends.
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
And the caution isn’t confined to large language models or flashy generative tools. It bubbles up just as clearly in decisions about agentic workflows.
Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations
Revenues fell short of marketers’ expectations in 2025. But they’ll be working with bigger budgets in 2026, and focusing on brand marketing.