9 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

Free as a bird: Beatles makes its discography available to stream online

Consider it an early Christmas gift for your dad: The Beatles will start streaming online.

Starting tomorrow, the best-selling band of all time’s entire discography — spanning more than two dozen albums — can be heard for on all of the major streaming sites including Spotify, Google Play, Apple Music and even Tidal.

Just in time for the holidays, The Beatles finally join streaming services like Spotify and Apple Music.

Posted by Digiday on Wednesday, December 23, 2015

And, unlike Taylor Swift, Universal Music Group is making the Beatles collection available for free on the services that have freemium membership levels. Until now, the only places to listen to the Beatles online was on iTunes for a fee or on YouTube, but the latter doesn’t have everything.

Since revenue from streaming now exceeding downloads, the Beatles couldn’t ignore the tide change if they wanted to distribute their music. The British bands joins other classic rock bands that have belatedly moved their catalog to streaming sites, like AC/DC, Led Zeppelin and Pink Floyd, reports the New York Times.

So, beginning at 12:01 am local time, you can listen to the Beatles in a way they could never have imagined (apologies to John) 50 years ago:

 

More in Marketing

Mars wants to future proof impulse buys as AI is poised to take over more grocery runs

Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.

TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers

TikTok Shop is offering the shopping service to more than 1 million people it has identified as its most loyal U.S. customers.

OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad

OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.