SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Free as a bird: Beatles makes its discography available to stream online

Consider it an early Christmas gift for your dad: The Beatles will start streaming online.

Starting tomorrow, the best-selling band of all time’s entire discography — spanning more than two dozen albums — can be heard for on all of the major streaming sites including Spotify, Google Play, Apple Music and even Tidal.

Just in time for the holidays, The Beatles finally join streaming services like Spotify and Apple Music.

Posted by Digiday on Wednesday, December 23, 2015

And, unlike Taylor Swift, Universal Music Group is making the Beatles collection available for free on the services that have freemium membership levels. Until now, the only places to listen to the Beatles online was on iTunes for a fee or on YouTube, but the latter doesn’t have everything.

Since revenue from streaming now exceeding downloads, the Beatles couldn’t ignore the tide change if they wanted to distribute their music. The British bands joins other classic rock bands that have belatedly moved their catalog to streaming sites, like AC/DC, Led Zeppelin and Pink Floyd, reports the New York Times.

So, beginning at 12:01 am local time, you can listen to the Beatles in a way they could never have imagined (apologies to John) 50 years ago:

 

More in Marketing

Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.

TikTok Shop’s move to end independent shipping is pushing some U.S. brands to scale back or exit the platform.

Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads

To fight distrust and ‘AI slop,’ AI platforms are investing heavily in brand advertising.

Retailers, brands face a test: Oppose ICE or stay quiet while thousands protest

Up until a few days ago, Target and other major employers in Minnesota had refrained from speaking out on ICE’s presence in the state.