Join us Sept. 14-18 in Miami to connect with top publishing leaders
Ever wondered what pops into people’s heads when they see the brand for English soccer team Manchester United? Of course you have. Turns out the words “assholes,” “bandwagon,” “champions” and “evil” come to mind first for many.
This is, at least, according to Footy Tags, a side project from social content technology firm Percolate. The company created the fun tool in celebration of its London launch, hence the focus on English soccer teams. It prompts users to type the first word that comes to mind when see the logos of Premier League football (sorry, “soccer”) teams as quickly as possible. The data are then aggregated and displayed on a tag page to visualize trends. It’s a refresh of the Brand Tags site Percolate co-founder Noah Brier created back in 2008, and later sold to Solve Media.
The results of Footy Tags are interesting. Alongside the obvious player and manager names that bubble to the top for each team, tags like “cheats”, “scum” and “money” also prove popular across the board, as well as a few racist slurs, unfortunately. Check out the results for Chelsea in the image below.
“Our aim is to determine the perception associated with every Premier League Club globally,” Brier wrote in a blog post announcing the site. He added that the company has already started to talk to sports teams and leagues about using the service.
More in Marketing
S4 and Monks are trying to get ahead of rising AI token costs
Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down.
OpenAI is coming for SMB advertisers
The company is going after smaller advertisers. Its job listings prove it.
Zoom relies on creators to boost AI search results
As AI changes how brands are discovered, Zoom is leaning on creators and journalists to shape its reputation.