Join us Sept. 14-16 in Miami to connect with top publishing leaders
The Fat Jew, an avocado emoji, @Media__Steph: What was in and what was out this week
Here’s what’s in and what’s out for the week ending August 21.

It was a week of reckoning for the Fat Jew. The alleged comedian acquired a few cracks in his Instagram empire after more people caught on that he steals his content. Ashley Madison was the target of a massive hack that outed thousands of cheaters, er members.
There were many hot takes about it, so we’re sure our new favorite troll @Media__Steph had a few ideas how to repackage those. Former One Direction hunk Zayn Malik battled Calvin Harris on Twitter over music streaming royalties and the Internet discovered that its #PumpkinSpiceLatte season soon.
More in Marketing
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave.
‘Inside, most of them are dumpster fires’: Confessions of a frustrated indie agency ad exec
From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes.
The case for and against the ‘programmatic-ification’ of the creator economy
Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory.