The Fat Jew, an avocado emoji, @Media__Steph: What was in and what was out this week

Here’s what’s in and what’s out for the week ending August 21.

8.21-inout

It was a week of reckoning for the Fat Jew. The alleged comedian acquired a few cracks in his Instagram empire after more people caught on that he steals his content. Ashley Madison was the target of a massive hack that outed thousands of cheaters, er members.

There were many hot takes about it, so we’re sure our new favorite troll @Media__Steph had a few ideas how to repackage those. Former One Direction hunk Zayn Malik battled Calvin Harris on Twitter over music streaming royalties and the Internet discovered that its #PumpkinSpiceLatte season soon.

More in Marketing

Electronic Arts is betting that in-game ads can out-earn CTV

To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone else does.

Future of Marketing Briefing: Why Bose is building an entertainment company

Bose has a new entertainment division. Its CMO hasn’t used a creative agency in five years. The two things are related.

The rise of pharma ad tech

Insiders say it comes at the cost of legacy platforms such as DSPs and SSPs.