Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
At the end of every Project Runway episode, contestants sit nervously as their work is judged by the show’s hosts Heidi Klum and Tim Gunn. Whether or not it meets their approval, contestants still might make a sale: Viewers who like the outfit can now buy the very ensemble featured on the show — the very next day.
Project Runway has tapped eBay, the online auction site, to sell contestants’ pieces straight off the runway, for the first time.
To read the rest of this story, visit Glossy.co.
More in Marketing
In Graphic Detail: How AI search is changing brand visibility
We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.
The ad industry’s plan to define what counts as AI
As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it.
Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.