Durex wants to make a condom emoji
Since there’s plenty of phallic emojis, it’s only fitting that there should be a condom emoji.
Durex, the “sexual well-being” brand, is launching a #CondomEmoji campaign calling on the Unicode Consortium to approve its emoji as a way to encourage safe sex, the company said in a release.
Since emojis are generally family friendly (and no longer racist!), Durex is taking an altruistic approach citing its own research that 84 percent of 18 to 25 year olds say it’s easier to talk about sex using emojis than text and a third of the same age group say they won’t contract sexually transmitted diseases.
“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS,” said Durex’s marketing director Karen Chisolm in a statement.
The climax of the campaign is to get the Unicode Consortium to approve its condom emoji on Dec. 1, which is World’s AIDS Day. Even if it does pass approval, the process usually takes a year or more before new emojis appear on phones.
Why Adidas treats esports deals like media partnerships, not sponsorship deals
The versatility of esports allows for a much wider demographic than other sports and entertainment.
‘Must be a better way’: Why Mother is getting into the media business with new independent agency
The idea was born out of frustration with the current media agency landscape and more requests for integrated media and creative for new business pitches.
Fashion brands are abandoning traditional org charts in favor of ‘fluid’ teams
Rather than hiring full-time for specific roles, companies are enlisting workers with expertise in many areas and supplementing them with outside experts.
SponsoredThe evolution of shoppable content lies in social media streams
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
‘People won’t question our ability’: Why performance marketing agencies want to create their own DTC brands
Agencies like Boomn, Homestead Studios and Freelance Crew, among others, expect to debut new DTC brands during Q1 this year.
‘Not a place for takeovers’: Pepsi amps up Triller marketing plans
The advertiser is coming to the end of a six-week hip-hop talent competition it has been streaming on Triller to promote its wild cherry-flavored cola.