Digiday’s coverage of SXSW, which runs March 7-11 in Austin, Texas, is sponsored by Dstillery, the pioneer in audience targeting for brands.
South by Southwest is, on its face, a pretty nice event to attend. There are great speakers, free food and drink wherever you turn, great bands and interesting people. You’d think attendees would thank their creator for putting them in a position where it’s possible for them to do something like this — and, more often than not, have their employers foot the bill. You’d be wrong. The unofficial sport of SXSW is complaining about SXSW. Here’s what the people of SXSW complain about:
Hotel WIFI is officially worse than cell service at #SXSW. Hilton: 7Mbps down. AT&T: 13Mbps down. Cell is much improved since 2008.
— benhuh (@benhuh) March 9, 2014
Crowds and drunks
Calling it s night. Sxsw crowds are scary. Especially when they are inebriated. — Michelle K. Dinh (@mkdinh) March 9, 2014
SXSW…. Because the world needs more empty marketing speak from ad agencies pic.twitter.com/6BGdKlq7bw
— Bob Bonner (@RBonner_) March 7, 2014
Ad agencies and their clients
When ad agencies and brand managers take over your film festival, you can officially say SXSW is dead.
— McSand Films (@mcsandfilms) March 8, 2014
The dearth of real nerds
The presence of hip people and hip things
Oh my god I can’t even take anymore hipness.
— Ari Paparo (@aripap) March 11, 2014
Google Glass wearers
Just spotted the first douche bag wearing google glass #sxsw
— Cory Key (@pleekabar) March 7, 2014
All the brands here
Having to walk
Parties they voluntarily went to where they were provided free food and drink
Not constantly eating
I’ve seen so many sad, patchy beards in Austin, it’s like puberty quit before finishing the job. #SXSW
— Jenny Johnson (@JennyJohnsonHi5) March 8, 2014
Inaccurate GPS on shuttle buses
Waiting in line for sessions
Men with poor aim
Having to wait for a taxi at the airport
Uber surge pricing
People who leave sessions early
I don’t understand why people start leaving sessions when the Q&A starts at #sxsw. We got 20 people outside who wish they were in here.
— Chad Parizman (@CParizman) March 9, 2014
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.
Productivity app Notion goes global with OOH efforts
As productivity app Notion expands its business, it is ramping up global OOH efforts to get in front of shoppers across the world.
Member ExclusiveDigiday+ Research: Facebook, Instagram, YouTube valued by brands and agencies, but ad spend lags — especially on TikTok
Brands and agencies are in alignment in terms of how confident they are that social media drives marketing success, but a significant gap exits between how they allocate marketing budgets on those platforms.
SponsoredWhy online search is foundational for a post-cookies environment
Derick Jaros, head of industry, commerce, Yext If there’s one definite thing about the past two years, it’s that consumer behavior changed significantly throughout the pandemic. From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to […]
4A’s Marla Kaplowitz on 3 ways agencies can navigate the uncertain economy
The industry trade group is helping many agency members prepare their business for broader economic changes, from how to retain talent to honing their financial acumen.
Member ExclusiveMarketing Briefing: Marketers, agencies report it’s ‘the perfect storm’ as new business pitches slow
The second and third quarters of this year were slower than usual for pitches, according to agency execs, who said there's a sense of pullback across the board from marketers this year.