20 things people at SXSW were grumpy about

Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →

Dstillery_edit_sponsoredDigiday’s coverage of SXSW, which runs March 7-11 in Austin, Texas, is sponsored by Dstillery, the pioneer in audience targeting for brands.

South by Southwest is, on its face, a pretty nice event to attend. There are great speakers, free food and drink wherever you turn, great bands and interesting people. You’d think attendees would thank their creator for putting them in a position where it’s possible for them to do something like this — and, more often than not, have their employers foot the bill. You’d be wrong. The unofficial sport of SXSW is complaining about SXSW. Here’s what the people of SXSW complain about:

Wonky Wifi



Crowds and drunks


Marketing jargon


Ad agencies and their clients


The dearth of real nerds


The presence of hip people and hip things


Google Glass wearers


All the brands here


Having to walk

Parties they voluntarily went to where they were provided free food and drink

Not constantly eating


Bad beards


Inaccurate GPS on shuttle buses


Waiting in line for sessions

Men with poor aim

Having to wait for a taxi at the airport

The weather


Uber surge pricing


People who leave sessions early


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