‘We don’t want to be in a situation where the customer is creeped out’: How Barclays US is using AI
The race to become the customer’s mobile digital banking ecosystem is getting tighter — and Barclays wants in.
The bank behind popular co-branded cards including Uber, American Airlines, JetBlue and a host of other retail partners is using customer data to suggest products and understand the root causes of customer complaints. It’s an approach large banks like Capital One and JPMorgan Chase as well as startups like Credit Karma and MoneyLion are using to push insights and recommendations that are most relevant to the customer’s spending behavior and product preferences.
The transatlantic consumer, corporate and investment bank’s U.S.-based business is also moving beyond credit cards, savings accounts and loans to launch a full-service digital bank later this year.
Digiday’s sister publication Tearsheet spoke with Mona Jantzi, managing director of strategic analytics and customer experience, to learn more about how Barclays is using data to create personalized experiences for customers.
More in Marketing
After the €150 million fine, Apple’s ATT faces its hardest questions yet
The Apple ATT backlash has arrived.
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
This time around, eight agencies and influencer marketing execs told Digiday that their general sentiment going into the April 5 deadline is more calm and confident.
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
Advertisers are exploring AI-assisted lookalike modeling for new audience targeting approaches — brought on by the fading third-party cookie.