The coolest shoe on the street is a 44-year-old from an earlier era.
The Adidas Stan Smith seems suddenly ubiquitous, but its rise hasn’t been as sudden as it seems. Adidas had already sold more than 40 million pairs of the shoes, when it decided to breathe new life into an old classic by first completely wiping it off the market in 2012 and then reintroducing it with careful, almost surgical precision in 2014. This was accompanied by an aggressive marketing push, with social media celebs and influencers such as Celine designer Phoebe Philo and singer Pharrell Williams at the forefront.
To read the rest of this story, please visit Glossy.
More in Marketing
In Graphic Detail: Why YouTube is a genuine threat to Netflix
Digiday has charted exactly how YouTube is a real threat to Netflix, due to its dominance of watch time, user base and its ability to totally reshape viewing behaviors.
At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Marketing has no shortage of data. Ebiquity is betting on judgement.
Lowe’s wants to do more with AI shopping in 2026
Mylow, a shopping assistant powered by ChatGPT that launched in March, is already driving double the conversion rate for online shoppers.