Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Kik’s making its own currency.
On Thursday, the messenger platform that claims to have 15 million monthly active users (57 percent of whom are aged 13 to 24), launched Kin, a currency of its own that will let users earn and buy things from inside the app.
“It is becoming increasingly difficult for companies in our space to continue to differentiate through innovation,” said Erin Clift, chief marketing officer of the Waterloo, Canada-based company. Although Kik’s user base pales in comparison is small compared to its competitors — WeChat had 889 million monthly active users last year, while as of March of this year, Facebook had 1.9 billion monthly active users — Kik said it hopes it will break the dominance of established players by creating its own payments ecosystem.
More in Marketing
Google search loses its free pass with buyers
Google search was the line item buyers never questioned. That’s changing.
Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months
Customers who use Alexa for Shopping are spending 50% more than those who don’t.
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.