Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
DiGiorno, the frozen pizza company, boasts one of the few corporate Twitter accounts that’s both on-brand and genuinely entertaining. Instead of shamelessly asking for retweets or making awkward stabs at being “human” on social media, @DiGiornoPizza delivers a steady diet of self-aware meta-humor. It recently counter-trolled The New York Times for featuring pizza on the Times Magazine’s Meh List.
Hey @nytimes, here’s Pizza’s Meh List: 1. People that think pizza is meh 2. People that make meh lists 3. wait
— DiGiorno Pizza (@DiGiornoPizza) January 28, 2014
It also hilariously injected itself into the conversation around the Super Bowl’s Media Day with a message sent to notoriously cocky cornerbacks Deion Sanders and Richard Sherman.
.@DeionSanders pls ask @RSherman_25 who the best cornerback of all time is. i’d like to see you stare at eachother in silence #AskPrime
— DiGiorno Pizza (@DiGiornoPizza) January 28, 2014
But on Wednesday, @DiGiornoPizza decided to focus its trolling on its arch enemy: delivery pizza. The company’s slogan, after all, is “It’s not delivery. It’s DiGiorno.” The account started the social media hating in the early afternoon — DiGiorno’s social media manager likes to sleep in, apparently — with the hashtag #DiGiorNOYOUDIDNT.
IF YOUR PARTY’S SUCCESS DEPENDS ON PIZZA, MAYBE AVOID INVOLVING A KID DRIVING A CAR OLDER THAN HE IS #DiGiorNOYOUDIDNT
— DiGiorno Pizza (@DiGiornoPizza) January 29, 2014
The account was pretty fired up, as evidenced by the ALL CAPS.
YO DELIVERY PIZZA, I’M ALREADY IN THE HOUSE MAKING FRIENDS WITH OTHER AWESOME FOOTBALL WATCHING FOODS #TheresAPartyGoinOn #DiGiorNOYOUDIDNT
— DiGiorno Pizza (@DiGiornoPizza) January 29, 2014
Then, DiGiorno asked Twitter users to support its tirade in exchange for free pizza.
Bad pizza delivery exp? LET ‘EM KNOW WITH A LITTLE SMACK 10 best #DiGiorNOYOUDIDNT tweets get a RT & FREE PIZZA https://t.co/SKL4VBvlzI
— DiGiorno Pizza (@DiGiornoPizza) January 29, 2014
Someone told a tale of a pizza that appeared to have delivered itself.
@DiGiornoPizza Pizza showed up, but with no guy. He/she left it on the porch. Then the pizza place called demanding money. #DiGiorNOYOUDIDNT
— Cody Bishop (@adrmmr) January 29, 2014
A mother told the story of a botched delivery that left her child hungry.
@DiGiornoPizza Ordered pizza and after calling and waiting over 3hrs they said sorry we forgot! That was my kids dinner #DiGiorNOYOUDIDNT
— Dana Esker (@esker3) January 29, 2014
One user got punny about Domino’s pizza tracker service.
@DiGiornoPizza you got pizza tracker? more like you got pizza SLACKER! #DiGiorNOYOUDIDNT
— ╘~~BŮŘĞĘŘ~|~WÅVĘ~~╝ (@burgerwave) January 29, 2014
This guy got retweeted by @DiGiornoPizza for a lazy joke one would expect from a lame brand account.
Delivery Pizza, for when you want to wait an hour and a half for cold food. #DiGiorNOYOUDIDNT
— The Guy (@theguydf) January 29, 2014
But others successfully mimicked @DiGiornoPizza’s Twitter voice.
YO DELIVERY PIZZA, IF I WANTED TO WATCH SOMETHING HOT TURN COLD IN THE CAR, I’D TAKE TAYLOR SWIFT TO A DRIVE-IN MOVIE. #DiGiorNOYOUDIDNT
— Joel Ingersoll (@FlyoverJoel) January 29, 2014
Digiday reached out to the pizza maker but as of yet has received DiGiorNO REPLY. (Sorry, not sorry.)
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.