Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
SXSW has lost some of its luster. Mega-events typically follow a trajectory in which they reach great heights before an inevitable decline. SXSW’s height was probably Barack Obama coming to speak in 2016. Agencies have curtailed their contingents, brands aren’t as hot and bothered, and few are looking for the next startup darling to emerge in Austin, Texas, this weekend. Still, the ride can be fun.
Here’s our take on who will be up, who will be down and who will go sideways at this year’s edition of SXSW Interactive.
More in Marketing
Post World Cup, fashion brands are tapping soccer stars like Bellingham and Yamal for partnerships
Three months after the World Cup ended in a Spanish victory, the partnerships with marquee players keep coming.
How Lush quit social media ads and still drove growth
Quitting Meta, TikTok and X seemed like a gamble, but Lush was returning to its marketing roots. The results reshaped their entire approach.
In Graphic Detail: What Apple’s identity block means for the ad money
How Apple’s identity block hits publishers’ wallets, and why Apple can afford it.