Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
SXSW has lost some of its luster. Mega-events typically follow a trajectory in which they reach great heights before an inevitable decline. SXSW’s height was probably Barack Obama coming to speak in 2016. Agencies have curtailed their contingents, brands aren’t as hot and bothered, and few are looking for the next startup darling to emerge in Austin, Texas, this weekend. Still, the ride can be fun.
Here’s our take on who will be up, who will be down and who will go sideways at this year’s edition of SXSW Interactive.
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.