Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
SXSW has lost some of its luster. Mega-events typically follow a trajectory in which they reach great heights before an inevitable decline. SXSW’s height was probably Barack Obama coming to speak in 2016. Agencies have curtailed their contingents, brands aren’t as hot and bothered, and few are looking for the next startup darling to emerge in Austin, Texas, this weekend. Still, the ride can be fun.
Here’s our take on who will be up, who will be down and who will go sideways at this year’s edition of SXSW Interactive.
More in Marketing
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.
Amid search wars, Google touts YouTube, display inventory to advertisers
Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.
Future of Marketing Briefing: The agentic turn inside programmatic advertising
The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.