Advertising Week is upon us, and thousands of media and marketing professionals will be descending on Times Square and the surrounding areas for four days of panels, networking and parties. While much at Advertising Week remains the same year to year, much changes, too. Digiday has drawn upon decades of collective experience covering the event to create this list of what’s in and what’s out at this year’s event. Did we miss anything? Let us know.
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Health app makers are on notice amid FTC data rule refresh, but some privacy experts say the regulator has gone too far
The Federal Trade Commission will begin applying an old rule governing health data privacy and security. Some privacy experts say it's a convoluted approach that already is causing confusion.
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‘I’m ambitious for us’: How Peloton CMO Dara Treseder made community her selling point
A year into her role as Peloton's svp and head of global marketing, Dara Treseder discusses spinning storytelling in service of community.
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How Salesforce is gathering its own customer data through its new streaming video play
Salesforce is combining data from Salesforce+ with data gathered from sales and customer service channels viewers inside its customer data platform.
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SponsoredHow legacy publishers are transforming into profitable streaming channels
Navdeep Saini, co-founder and CEO, DistroScale, parent company of DistroTV Connected TV (CTV) has become one of the fastest developing channels in advertisers’ marketing mix today. The pandemic led to an increase in CTV consumption, with 75% of consumers watching more streaming content than before quarantines set in. With streaming viewership continuing to gain momentum, […]
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‘We’re all figuring out what our new reality is’: How DTC underwear brand Thinx is diversifying its media mix with more OOH
As a cookieless future and Apple's data privacy updates loom over advertisers, at least one DTC brand is diversifying its ad spend by doubling down on OOH efforts.
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Pay On Demand: Immediate payment for work growing in popularity as tech companies fight for talent
On-demand pay could be just the ticket for industries like the restaurant business struggling to find and keep workers in key roles.
