The definitive Digiday guide to what’s in and what’s out for Advertising Week 2017

Advertising Week is upon us, and thousands of media and marketing professionals will be descending on Times Square and the surrounding areas for four days of panels, networking and parties. While much at Advertising Week remains the same year to year, much changes, too. Digiday has drawn upon decades of collective experience covering the event to create this list of what’s in and what’s out at this year’s event. Did we miss anything? Let us know.

https://digiday.com/?p=255540

More in Marketing

Pitch deck: Here’s how Amazon has been selling its DSP so far this year

The 24-page pitch deck for Amazon’s demand-side platform is telling: it puts its off-Amazon’s ambitions in black and white.

Amid sports marketing’s gold rush, some brands are targeting niche fan communities

As the ceiling on sport sponsorship investment rises, room for non-standard approaches is also growing for a variety of brands.

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer

While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.