It’s been a weird week for publishers. (Not that most weeks aren’t weird for publishers.) Gawker is having a stressful World Emoji Day today after having published a controversial piece outing a Condé Nast executive. The National Journal should be so lucky: The venerable wonk rag is joining the long-and-growing list of publications killing off its print edition.
Meanwhile, in platform land, Facebook further pivoted into being a mall when it unveiled its shoppable pages while Amazon held the world’s largest garage sale. Given all that, here is what’s in and what’s out for the week ending July 17:
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Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners
The move is part of ongoing consolidation throughout agencies and holding companies as holding companies look for ways to drive efficiencies and boost revenue.
After keeping them at arm’s length, sports brands are opening the door to creators
The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing.
Car brands from BMW to Volkswagen lean into in-car gaming
The long-term potential for in-car gaming extends far beyond the relatively brief moments in which drivers are charging or filling their cars. As more vehicles become fully autonomous, drivers’ eyeballs no longer have to be focused on the road, turning them into a potential target for advertisers.