Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

The definitive Digiday guide to what was in and what was out this week

It’s been a weird week for publishers. (Not that most weeks aren’t weird for publishers.) Gawker is having a stressful World Emoji Day today after having published a controversial piece outing a Condé Nast executive. The National Journal should be so lucky: The venerable wonk rag is joining the long-and-growing list of publications killing off its print edition.

Meanwhile, in platform land, Facebook further pivoted into being a mall when it unveiled its shoppable pages while Amazon held the world’s largest garage sale. Given all that, here is what’s in and what’s out for the week ending July 17:

7.17-inout

More in Marketing

Future of Marketing Briefing: Creators had a big year. Christmas still went to the celebrities

Despite leaning on creators for most of the year, marketers aren’t doing it for the holiday crunch. That job still belongs to celebrities.

In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem

OpenAI has ambitious ad revenue targets, which depend on advertiser demand, measurement and monetisation.

Agencies find AI overuse is leading to brief bloat

Agencies and marketers now frequently use AI tools to create media and creative briefs. But the practice could be a canary in the coalmine for AI overuse in advertising.