It’s been a weird week for publishers. (Not that most weeks aren’t weird for publishers.) Gawker is having a stressful World Emoji Day today after having published a controversial piece outing a Condé Nast executive. The National Journal should be so lucky: The venerable wonk rag is joining the long-and-growing list of publications killing off its print edition.
Meanwhile, in platform land, Facebook further pivoted into being a mall when it unveiled its shoppable pages while Amazon held the world’s largest garage sale. Given all that, here is what’s in and what’s out for the week ending July 17:
More in Marketing
Inside Unilever’s 300,000 creator network: the logistics behind the headline number
Unilever says it works with 300,000 creators, but not all of them play the same role. Agency executives explain what that number means.
OpenAI’s ChatGPT reaches the coupon stage of building an ad business
The company is preparing to offer promotional ad credits to advertisers to encourage more marketers to test its ChatGPT ads offering.
D+ Research: Brands expand creator marketing strategies
Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products