It’s been a weird week for publishers. (Not that most weeks aren’t weird for publishers.) Gawker is having a stressful World Emoji Day today after having published a controversial piece outing a Condé Nast executive. The National Journal should be so lucky: The venerable wonk rag is joining the long-and-growing list of publications killing off its print edition.
Meanwhile, in platform land, Facebook further pivoted into being a mall when it unveiled its shoppable pages while Amazon held the world’s largest garage sale. Given all that, here is what’s in and what’s out for the week ending July 17:
More in Marketing
As feeds become entertainment hubs, marketers rethink social’s role
As social platforms become entertainment hubs, brands are acting more like media companies to capture attention and drive sales.
How Olly is updating its product detail pages for the AI era
As more shoppers use AI chatbots for recommendations, supplement brand Olly is updating its product pages with clearer descriptions and FAQs to boost AI-driven sales.
In Graphic Detail: Why the best brands are relearning how to entertain first, advertise second
Read on to learn more about the factors driving that shift, in graphic detail.