Ten passes left to attend the Digiday Publishing Summit
It’s been a weird week for publishers. (Not that most weeks aren’t weird for publishers.) Gawker is having a stressful World Emoji Day today after having published a controversial piece outing a Condé Nast executive. The National Journal should be so lucky: The venerable wonk rag is joining the long-and-growing list of publications killing off its print edition.
Meanwhile, in platform land, Facebook further pivoted into being a mall when it unveiled its shoppable pages while Amazon held the world’s largest garage sale. Given all that, here is what’s in and what’s out for the week ending July 17:
More in Marketing
Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
This week’s Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.
WTF are AI agents? (video update)
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.
‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content
While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don’t apply to them.