Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
It’s hard to keep up, but there’s a new teenager the Internet is obsessing over.
His name is Daniel Lara, a high school student from California, who’s the center of the latest viral video called “Damn Daniel.”
Admittedly, it’s easier to watch than explain, but turn the volume down.
Here it is:
Damn Daniel pic.twitter.com/Va10hmpePO
— josh (@josholzz) February 16, 2016
The clip, which are several Snapchat videos stitched together, was tweeted by his friend Joshua Holz, who playfully harasses his friend with the phrase as a way to troll his friends’ outfit and white Vans. “Damn, Daniel,” Josh screams. “Back at it again with the white Vans!”
Since being uploaded on Feb. 15, the original tweet has racked up 263,000 retweets and 330,000 likes.
Not surprisingly, now brands are glomming on to Daniel and his Vans because the Internet won’t let us have nice things. Axe, Zappos, Clorox and even a British football team have all deployed the phrase:
#FindYourMagic. Every. #DamnDaniel. Day. pic.twitter.com/VqMaPJ43ZK — AXE (@AXE) February 19, 2016
Whatever happens to those white shoes @Daniel_laraa, just know that we’ve got your back. #DamnDaniel #BackAtItAgain pic.twitter.com/0pIiH2EHln
— Clorox (@Clorox) February 18, 2016
“Back at it again with the white vans!” #DamnDaniel If any Daniel’s need new a new pair -> https://t.co/3x8ndxF7mO pic.twitter.com/OWcBaTHmpJ — Zappos (@zappos) February 21, 2016
So we’ve seen #DamnDaniel doing the rounds…https://t.co/i5d1PVSxYZ
— Liverpool FC (@LFC) February 22, 2016
Vans also took notice and posted an inexplicable poll that’s garnered 145,000 votes:
DAAAAAMN DANIEL @josholzz @daniel_laraa
— Vans (@VANS_66) February 18, 2016
The company hasn’t yet returned a request for comment.
More in Marketing
Target bets on buzzy TikTok brands like Mellow Sleep to revamp its home category
This fall, there’s been a steady drumbeat of new brands launching in the big-box retailer’s home category.
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.