A copywriter decodes agency rituals and jargon for newbies

This is Side Hustle, a Digiday series that highlights fun, innovative, charitable or otherwise noteworthy passion projects of agency creatives, outside of the workplace.

If you work at an agency, chances are you hear the terms “disruptive,” “content” and “surprise and delight” a lot. But these jargony buzzwords can often leave a newcomer feeling like a deer in headlights.

That was Sam Bartos’s experience, anyway. A copywriter at MRY in New York, Bartos has been working in the agency business for a little over a year. There was a steep learning curve. So he decided to do some public service by helping his fellow agency rookies with a blog that addresses the most mundane facts of agency life with a dash of cheeky skepticism.

Called “Junior,” Bartos’s blog is a platform for him “to make fun of a life spent working in advertising.” It’s about the lessons he’s learned, the jargon he’s had to decode and a place for him to poke some fun at agency world rituals.

“I wanted to highlight all the patterns, rituals and things that we sort of become desensitized to in the agency business over time, and reveal the humorous side of what we take to be the accepted truths,” he told Digiday. “It’s insider baseball kind of humor, just a fun way to come to terms with the norms of the industry.”

Launched this week, Bartos’s blog features an “Ad Agency Bingo,” his take on the game with all the possible terms you would encounter over the course of a day. Print it out and circle a box whenever you come across one of the following.

http://juniornotes.tumblr.com/post/125082178255/its-time-to-play-ad-agency-bingo

There’s also an “Ad Agency Horoscope” that predicts your future depending upon your role in an agency. So if you’re a project manager, you should brace yourself to be blamed for titanic failures that you are in no way responsible for. And if you’re an account executive, skipping meetings is both your biggest strength and your biggest weakness.

http://juniornotes.tumblr.com/post/124840998845/your-ad-agency-horoscope

And if you want to make some extra cash to supplement your sorry agency salary or save some money, Bartos suggests subsisting solely on agency food (something he himself once attempted — and failed — to do) and opting out of health insurance.

http://juniornotes.tumblr.com/post/124839682650/ways-to-make-a-little-extra-cash-around-the-ad

https://digiday.com/?p=132967

More in Marketing

Digiday+ Research: Publishers anticipate having more time with third-party cookies than marketers

The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’.

The Guardian moves closer to being a reader-supported business as it launches new cooking app

The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences.

Manchester City uses Fortnite to expand its global audience

As Manchester City rolls out its own Fortnite experience, it will have to contend with the fact that this brand new world does not come with a pre-existing user base. To address this problem, the company plans to leverage its network of players and talent to spread the word across their social feeds.