CokeZero Helps Jerks Who Forgot Mother’s Day

Missed Mother’s Day? Lucky for them CokeZero was there to help.

The soda brand offered to help those who needed a last-minute Mother’s Day gift via Twitter. People could tweet their excuses for forgetting Mother’s Day @cokezero using the hashtag #motherpieces for a chance to get a framed painted portrait of themselves sent to their mothers.

It’s a pretty fun idea. The portraits are on par with George W. Bush’s painting skill level, to give you an idea. What mother doesn’t want a painted picture of their ungrateful pride and joy who can’t even remember Mother’s Day? CokeZero isn’t the first brand to help out  people who can’t remember special holidays. Heineken helped lazy dudes get last-minute Valentine’s day dinner reservations this past February.

Check out the #motherpieces portraits here.

More in Marketing

OpenAI moves to make ChatGPT ads more measurable — and more visual

OpenAI is adding a new format, measurement tools and brand suitability testing as it looks to attract bigger budgets.

‘The future is going to be in real life”: IRL events are becoming the new proof point for creator marketing

Plenty of creators are making the same bet, and until recently most of them were the biggest names in the business.

‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild

Why this year’s Advertising Week New York feels different (yes, we know we say that every year).