Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Missed Mother’s Day? Lucky for them CokeZero was there to help.
The soda brand offered to help those who needed a last-minute Mother’s Day gift via Twitter. People could tweet their excuses for forgetting Mother’s Day @cokezero using the hashtag #motherpieces for a chance to get a framed painted portrait of themselves sent to their mothers.
It’s a pretty fun idea. The portraits are on par with George W. Bush’s painting skill level, to give you an idea. What mother doesn’t want a painted picture of their ungrateful pride and joy who can’t even remember Mother’s Day? CokeZero isn’t the first brand to help out people who can’t remember special holidays. Heineken helped lazy dudes get last-minute Valentine’s day dinner reservations this past February.
Check out the #motherpieces portraits here.
More in Marketing
In Graphic Detail: How AI search is changing brand visibility
We explore recent data illustrating the search dilemmas facing marketers — and the potential solutions.
The ad industry’s plan to define what counts as AI
As AI content continues to rise, the industry is trying to define the best strategies to manage risk around it.
Confessions of a crypto strategy exec who wants to spend ad money on X, but can’t
When not even the bigger spenders on X can give their ad dollars to the platform, that’s a concern.
