Missed Mother’s Day? Lucky for them CokeZero was there to help.
The soda brand offered to help those who needed a last-minute Mother’s Day gift via Twitter. People could tweet their excuses for forgetting Mother’s Day @cokezero using the hashtag #motherpieces for a chance to get a framed painted portrait of themselves sent to their mothers.
It’s a pretty fun idea. The portraits are on par with George W. Bush’s painting skill level, to give you an idea. What mother doesn’t want a painted picture of their ungrateful pride and joy who can’t even remember Mother’s Day? CokeZero isn’t the first brand to help out people who can’t remember special holidays. Heineken helped lazy dudes get last-minute Valentine’s day dinner reservations this past February.
Check out the #motherpieces portraits here.
More in Marketing
The official judgmental map of Cannes Lions 2026
This map won’t tell you where to go during Cannes Lions. It will tell you where you actually are.
The definitive Digiday guide to what’s in and out at Cannes 2026
Here’s what’s in and out for the Cannes Lions International Festival of Creativity.
As AI reshapes search, TikTok turns discovery into a performance pitch
The platform argues rising search activity is evidence that discovery is increasingly driving performance outcomes advertisers expect.