CokeZero Helps Jerks Who Forgot Mother’s Day

Missed Mother’s Day? Lucky for them CokeZero was there to help.

The soda brand offered to help those who needed a last-minute Mother’s Day gift via Twitter. People could tweet their excuses for forgetting Mother’s Day @cokezero using the hashtag #motherpieces for a chance to get a framed painted portrait of themselves sent to their mothers.

It’s a pretty fun idea. The portraits are on par with George W. Bush’s painting skill level, to give you an idea. What mother doesn’t want a painted picture of their ungrateful pride and joy who can’t even remember Mother’s Day? CokeZero isn’t the first brand to help out  people who can’t remember special holidays. Heineken helped lazy dudes get last-minute Valentine’s day dinner reservations this past February.

Check out the #motherpieces portraits here.

More in Marketing

Pitch deck: How Google is responding to advertisers’ concerns about AI Max

Google’s first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

Consumer sentiment heading into the holidays is low, but that could mislead marketers

Consumer sentiment’s low going into the holiday season, but marketers shouldn’t take it as a sign to retreat from the fray.

When CMOs pay for agents not agencies: S4 Capital’s AI gambit

S4 Capital execs say the quiet part out loud: AI is eating the ad industry.