For Coca-Cola’s personalized Coke bottle campaign earlier this year, the beverage brand printed popular first names like Emma and Chris on Coke bottle labels. It ruffled more than a few feathers for excluding so many less common first names.
Coke, it seems, was listening.
With the help of local agency Gefen Team, Coca-Cola has transformed a road billboard in bustling Tel-Aviv into a digital version of the personalized Coke bottle labels. Using a dedicated smartphone app, people in Israel can submit their name to be part of the billboard experience. The app uses geo-fence technology to connect with the billboard, so as you drive near the billboard, the billboard displays your name and you receive a message to your smartphone notifying you that your name is up.
According to Coca-Cola, the app reached the number one spot in Israel’s app store, so looks like most feathers have gone unruffled this time around. Check out this video to see how the billboard works.
How GAMURS shows the esports journalism industry’s struggle to overcome low freelance rates
Former staff members told Digiday that higher-ups routinely ignored their requests to raise freelance rates, and at times even increased freelancers’ workload without any consideration of increased wages.
Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
As social media newcomer BeReal gains traction, marketers start discussions about where and if brands belong on BeReal.
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
In order to get the retain their current consumers while also reaching new, younger consumers, Green Mountain Coffee Roasters has worked to create more easily digestible content.
SponsoredWhy online search is foundational for a post-cookies environment
Derick Jaros, head of industry, commerce, Yext If there’s one definite thing about the past two years, it’s that consumer behavior changed significantly throughout the pandemic. From the shift to online-only life in early 2020 to the frantic Googling for new hours, policies, and stock updates in the first phase of reopening, consumers turned to […]
How Estonia adjusted its national branding strategy in response to the war in Ukraine
Following Russia’s invasion of Ukraine, Brand Estonia has officially added a fourth pillar to its national brand: the country’s embrace of democratic values. The purpose of the added messagin
The Rundown: Meta to put new ads all over Facebook and Instagram, including on user profiles
Meta is launching new ad formats this quarter, which are hoping to capitalize off of readers' appetite for discovery.