A Coca-Cola Billboard With Your Name On It

For Coca-Cola’s personalized Coke bottle campaign earlier this year, the beverage brand printed popular first names like Emma and Chris on Coke bottle labels. It ruffled more than a few feathers for excluding so many less common first names.

Coke, it seems, was listening.

With the help of local agency Gefen Team, Coca-Cola has transformed a road billboard in bustling Tel-Aviv into a digital version of the personalized Coke bottle labels. Using a dedicated smartphone app, people in Israel can submit their name to be part of the billboard experience. The app uses geo-fence technology to connect with the billboard, so as you drive near the billboard, the billboard displays your name and you receive a message to your smartphone notifying you that your name is up.

According to Coca-Cola, the app reached the number one spot in Israel’s app store, so looks like most feathers have gone unruffled this time around. Check out this video to see how the billboard works.

https://digiday.com/?p=45978

More in Marketing

Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars

The latest platforms earnings window confirmed they’re finally in a position to make a bigger play for this advertiser category.

Tubi’s Super Bowl viewership highlights brands’ embrace of FAST channels

The Big Game was a milestone for the Fox-owned streamer, and for advertisers searching for sports audiences.

Why TikTok’s loss might be Instagram’s gain as Reels grows in content and audience

Instagram Reels may be the closest experience to TikTok currently, but can it seize this opportunity to overtake its rival?