Ten passes left to attend the Digiday Publishing Summit
Hide your kids; hide your wife! Clippy lives!
The iconic and universally reviled Microsoft Office mascot re-emerged last night to visit Jimmy Fallon’s late night NBC talk show. Turns out, retirement isn’t a good look for the paper clip because it acted hostile toward Fallon after he denied using the Apple laptop on his desk.
“Sounds like somebody’s being a fucking liar,” chirps Clippy, who then pulled out a baseball bat threatening the “Tonight Show” host to upgrade to Windows 10 … or else. Finally, Fallon reluctantly agrees and Clippy speeds off with one final shot: “See you around, bitch!”
Clippy’s promotional stop coincided with the worldwide launch of Windows 10, a once-memorable event for the company that has devolved into a shell of its former self. The skit racked up 37,000 views on YouTube, certainly not one of the Internet maestro’s most viral occurrences.
Watch below:
Sources tell Digiday that the skit wasn’t sponsored. So, hey, at least someone was talking about Microsoft yesterday.
More in Marketing
Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?
This week’s Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.
WTF are AI agents? (video update)
Despite so much use of the A-word, it’s still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks.
‘Some brands will continue to take liberties’: Confessions of an influencer marketer on brands misusing creator content
While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don’t apply to them.