for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Hide your kids; hide your wife! Clippy lives!
The iconic and universally reviled Microsoft Office mascot re-emerged last night to visit Jimmy Fallon’s late night NBC talk show. Turns out, retirement isn’t a good look for the paper clip because it acted hostile toward Fallon after he denied using the Apple laptop on his desk.
“Sounds like somebody’s being a fucking liar,” chirps Clippy, who then pulled out a baseball bat threatening the “Tonight Show” host to upgrade to Windows 10 … or else. Finally, Fallon reluctantly agrees and Clippy speeds off with one final shot: “See you around, bitch!”
Clippy’s promotional stop coincided with the worldwide launch of Windows 10, a once-memorable event for the company that has devolved into a shell of its former self. The skit racked up 37,000 views on YouTube, certainly not one of the Internet maestro’s most viral occurrences.
Watch below:
Sources tell Digiday that the skit wasn’t sponsored. So, hey, at least someone was talking about Microsoft yesterday.
More in Marketing
Meta opens its ad ecosystem to third-party AI tools
The platform is introducing Meta ads AI connectors, as part of its broader AI push to make campaign management easier.
The promise and threat of AI, as understood through the eyes of Possible
Nielsen’s Peter Naylor, Multilocal’s Fern Potter and Crossmedia’s Kamran Asghar shared their learnings and teachings coming out of the Possible conference in Miami.
‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
The ad industry’s hottest M&A target isn’t what you think.