for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.
Let’s face it: Going to the Cannes Lions is a recipe for disaster. There are just too many ways to become far too intoxicated by drink and “inspiration.” You have to think how this is going to come off to others, particularly because you’re going to tweet, Instagram, Facebook, Tumblr and Foursquare the whole thing.
We’ve come up with some danger signs that you’re at risk for passing from hard-working ad guy unwinding a bit in the Riviera and into the category of douche.
Don’t order the magnum of rose at the Carlton Terrace
Don’t wear white sunglasses.
Don’t wear The Creative Guy Fedora.
Don’t complain how Cannes used to be more fun when the clients weren’t there.
Don’t pass out on the sidewalk.
Don’t don the speedo just because you’re in France.
Don’t pose for photos with the mother and daughter prostitute team.
Don’t close down the Gutter Bar at 6 a.m. (Leave at 5:30 a.m.!)
Don’t Instagram the bill of your outrageous bar bill.
Don’t Instagram your helicopter ride from the Nice airport.
Don’t carry around your Cannes Lions the night after you win — gotta act like you’ve been there before.
Don’t check in on Foursquare on a yacht.
Don’t lose your phone, and then ask people to tweet you because you lost your phone.
Don’t wear your name badge everywhere you go.
Don’t be the married lecherous dude — it isn’t a good look.
Don’t take it all too seriously.
More in Marketing
Google AI Max moves out of beta: Marketers sound off on the inevitable migration
Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet.
Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
A comment engagement strategy is in vogue because audiences are no longer enamored by highly polished social media posts.