Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

By now you’ve seen the “Ryan Gosling Won’t Eat His Cereal” Vine meme that’s been circulation. It’s so random that it’s totally awesome — and having Ryan Gosling around never hurts.
Cap’n Crunch decided to get in on this viral sensation by making it’s own Ryan Gosling cereal Vine. Except this time, Gosling actually eats his cereal, which is of course Cap’n Crunch.
This is a great example of a brand using social media well by creating fun, relevant content. Lots of brands have been fiddling around with Vine now, but by tying in a Web-culture moment, Cap’n Crunch’s Vine is more than a brand using a new medium just for the sake of it. The cereal brand has recently revived it’s mascot in a new Web series.
More in Marketing

Generative AI sparks brand safety concerns marketers know all too well
Despite concerns around brand misuse and IP, most marketers are sticking to traditional strategies.

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
The holdco is positioning AI as core infrastructure for ad production not just media buys.

Instagram offers a new guide to advertisers to convince them to try out its creator marketplace
The 26-page document aims to make the whole process quick and painless.