Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
By now you’ve seen the “Ryan Gosling Won’t Eat His Cereal” Vine meme that’s been circulation. It’s so random that it’s totally awesome — and having Ryan Gosling around never hurts.
Cap’n Crunch decided to get in on this viral sensation by making it’s own Ryan Gosling cereal Vine. Except this time, Gosling actually eats his cereal, which is of course Cap’n Crunch.
This is a great example of a brand using social media well by creating fun, relevant content. Lots of brands have been fiddling around with Vine now, but by tying in a Web-culture moment, Cap’n Crunch’s Vine is more than a brand using a new medium just for the sake of it. The cereal brand has recently revived it’s mascot in a new Web series.
More in Marketing
Inside the brand and agency scramble for first-party data in the AI era
Brands are moving faster to own first-party data as AI and privacy changes alter the digital advertising landscape.
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The next retail media war is between Walmart Connect’s Sparky and Amazon’s Rufus, driven by agentic AI and first-party data.
What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.