Join us Sept. 14-16 in Miami to connect with top publishing leaders
By now you’ve seen the “Ryan Gosling Won’t Eat His Cereal” Vine meme that’s been circulation. It’s so random that it’s totally awesome — and having Ryan Gosling around never hurts.
Cap’n Crunch decided to get in on this viral sensation by making it’s own Ryan Gosling cereal Vine. Except this time, Gosling actually eats his cereal, which is of course Cap’n Crunch.
This is a great example of a brand using social media well by creating fun, relevant content. Lots of brands have been fiddling around with Vine now, but by tying in a Web-culture moment, Cap’n Crunch’s Vine is more than a brand using a new medium just for the sake of it. The cereal brand has recently revived it’s mascot in a new Web series.
More in Marketing
Future of Marketing Briefing: The public ad tech era is over
Gone are the days when investors got themselves in a tizzy over ad networks, demand-side platforms and supply-side platforms on their own merits.
By the numbers: Wall Street’s tough assessment of ad tech
Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent?
CMOs are struggling to link AI visibility with sales
Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy.