The definitive Digiday guide to what’s in and what’s out in Cannes this year
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Cannes has gone from a celebration of advertising to an amorphous, all-encompassing, boozy schmoozefest mixture of media, tech and some ad people.
The center of the action used to be the Palais, where awards were given and talks held. Now, it’s moved to the yachts bobbing in the harbor, where deals are made and clients are plied with rosé and who-knows-what-else once the sun finally goes down.
Cannes is, in short, always changing. Digiday has applied its collective knowledge of more than 15 trips to Cannes to come up with our take on what’s in and what’s out this year.
More in Marketing
Why angel investor Matthew Ball still believes in the metaverse
Matthew Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the U.S. and U.K. On July 23, he plans to publish the second edition of the book.
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
Anecdotally, there have been noticeably fewer requests from marketers on ways to market sustainability efforts in recent months, according to agency execs, who say that requests had been commonplace in the late 2010s and early 2020s.
‘We’re watching the war’: Tubi hits growth spurt, but isn’t part of the streaming wars, CMO Nicole Parlapiano says
On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.