Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The definitive Digiday guide to what’s in and what’s out in Cannes this year
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Cannes has gone from a celebration of advertising to an amorphous, all-encompassing, boozy schmoozefest mixture of media, tech and some ad people.
The center of the action used to be the Palais, where awards were given and talks held. Now, it’s moved to the yachts bobbing in the harbor, where deals are made and clients are plied with rosé and who-knows-what-else once the sun finally goes down.
Cannes is, in short, always changing. Digiday has applied its collective knowledge of more than 15 trips to Cannes to come up with our take on what’s in and what’s out this year.
More in Marketing
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.